The Crab Pirate

The Crab Pirate edited the first edition of Brain Rules Monday, July 4, 2011.

• changed the language: English
• changed the country: United States

The Crab Pirate edited the classification of How Customers Think: Essential Insights into the Mind of the Market Wednesday, August 25, 2010.

• changed the Library of Congress Classification: HF5415.32 .Z35 2003

The Crab Pirate edited the first edition of How Customers Think: Essential Insights into the Mind of the Market Wednesday, August 25, 2010.

• changed the language: English
• changed the publisher: Harvard Business School Publishing
• changed the country: United States
• changed the publication date: 2003
• changed the ISBN: 1578518261
• changed the page count: 323

The Crab Pirate edited the glossary entries of How Customers Think: Essential Insights into the Mind of the Market Wednesday, August 25, 2010.

• Edited the description of Neurons: Brain Cells Active during thinking. Neurons recieve signals from other neurons or from sensory organs, process these signals, and often pass them along to other neurons, muscles, or bodily organs. Thoughts and emotions arise from the activation and interconnection of these brain cells.
• Edited the description of Neural Cluster: A group of neurons that are activated and stimulate each other when we think. Neural Clusters produce thoughts, labeled by constructs. Also called a neuronal cluster.
• Edited the description of Neural Pathway: The route followed when one neuron or group of neurons affects others; the connections amongst neural clusters.
• Edited the description of Mental Model: A set of associated thoughts formed when neural clusters influence each other; used to process information from and respond to an abstract event.
• Edited the description of Consensus Map: A mental model that different people use in similar ways or that a group of people share. A consensus map represents the convergence of consumer thinking on a common mental model.
• Edited the description of Human Universals: The categories of thought and action found in every culture, regardless of how diverse, such as justice and punishment, protecting the young, and caring for the ill. Universals include several core metaphors such as journey, balance, and transformation as well as fundamental architypes.

The Crab Pirate edited the glossary entries of How Customers Think: Essential Insights into the Mind of the Market Wednesday, August 25, 2010.

• Added a term: Thinking: The use of mental processes; activities of the brain involved in storing, recalling, or using information, or in generating specific feelings and emotions. Also called cognition and mental processes.
• marked the description of Thinking as not a spoiler
• Added a term: Thought: The outcome of thinking, conventionally held beliefs, attitudes, and evaluations.
• marked the description of Thought as not a spoiler
• Added a term: Concious Thought: Thoughts that we can articulate because we are fully aware of our own existence, sensations, and cognition. Also called the cognitive conscious mind.
• marked the description of Concious Thought as not a spoiler
• Added a term: Unconcious Thought: Thinking outcomes of which we are unaware or vaguely unaware and struggle to articulate; mental activity outside conscious awareness. Also called the unconscious mind.
• marked the description of Unconcious Thought as not a spoiler
• Added a term: Concept: An unambiguous, sometimes abstract, internal representation that defines a meaningful grouping or categorization of living and nonliving objects, events such as experiences, and thoughts.
• marked the description of Concept as not a spoiler
• Added a term: Construct: The label or name tag a manager or researcher gives to a conscious or unconcious consumer thought that the manager or researcher has identified. Marketers can use constructs to understand consumers' thinking and to communicate among themselves and with consumers about products.
• marked the description of Construct as not a spoiler
• Added a term: Neurons
• Added a term: Neural Cluster
• Added a term: Neural Pathway
• Added a term: Mental Model
• Added a term: Consensus Map
• Added a term: Human Universals
• Added a term: Metaphor
• Added a term: Figurative language
• Added a term: Literal language

The Crab Pirate edited the page settings of Ugly Americans Monday, August 23, 2010.

• Unhid these sections: movie connections, books cited by this book

The Crab Pirate edited the books like this book of Brain Rules Monday, August 23, 2010.

• Added Brain Rules for Baby: How to Raise a Smart and Happy Child

The Crab Pirate edited the links to supplemental material of Brain Rules Monday, August 23, 2010.

• Added a link: BrainRules.net (http://www.brainrules.net) :

The Crab Pirate edited the awards of Brain Rules Monday, August 23, 2010.

• Added an award: New York Times Bestseller

The Crab Pirate edited the ridiculously simplified synopses of Brain Rules Monday, August 23, 2010.

• Added: A well written scientific overview of how are brains work and can be applied to everyday tasks.