Hi, I am Shrinivas Ayyar from Hyderabad, India. I am an avid reader and run a brand consulting, media and virtual marketing company. Have an in-depth experience of more than 25 years in 360 degree communications. Set up, managed and run a fully accredited advertising agency with a team strength of 60 people and capitalized billings of 30 crore+. Created scalable proprietary brand management tools including brand metrics. Have an expertise of handling more than 300 big, medium and small brands across various industries. A strong motivator, as a creative head have led teams to win a clutch of advertising excellence awards.
Taught French and been a foreign language examiner at the Osmania University, Hyderabad, India. Have a passion for radio and have been an independent producer with both All India Radio and Doordarshan. Produced more than 2000 hours of on-air content. Have vast experience in setting up media vehicles, have conceptualized and launched mainstream Magazines, FM Radio Stations and TV Channels. Rich experience in retail communications and consulting and have successfully launched scores of retail brands. Tech savvy with a passion for internet, blogs and new media initiatives, have set up portals and enabled e-learning modules and widget development.
Have a wide repertoire of expertise in branding in Healthcare, Real Estate and Constructions, IT, Retail, FMCG, Consumer Durables, Engineering, Media, Services, Fashion, Hospitality, Agri-Business, Entertainment, Education, NGO and CSR initiatives.
Have mentored scores of advertising and communication professionals. A corporate trainer, have conducted more than 75 brand management, marketing communications and retail management workshops. With strong team building and leadership skills, am a believer in integrity, transparency persistence, creativity and innovation. Am an avid reader, love world cinema and listening to music of all genres.
Specialties
Brand Governance, communication analyst, inbound marketing specialist, creative planning & execution, account planning, content management, market and marketing research, media planning and buying, retail consulting, brand activation, end to end audio and video production, media networking and pr planning, corporate training, online marketing, social media consulting, viral marketing, hypermedia , rich media and new media initiatives.
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