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shansenta

member since December 21, 2007

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shansenta’s last login was Wednesday, November 11, 2009.

Books I've read

see shansenta’s shelf (177)

Truth, Lies and Advertising

by Jon Steel

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

by Jon Steel

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout

Bottom-up Marketing

by Al Ries, Jack Trout

Horse Sense: How to Pull Ahead on the Business Track (Plume)

by Al Ries, Jack Trout

Positioning the battle for Your Mind

by al and Trout, Jack Ries

Der Geist und das Greenhorn .Die wundersame Verwandlung vom Erbsenzähler zum Marketing-Genie

by Al and Jack Trout Ries

Building Strong Brands

by David A. Aaker

The Complete Sherlock Holmes

by Arthur Conan Doyle

Freakonomics

by Steven D. Levitt, Stephen J. Dubner

Truth, Love and a Little Malice

by Khushwant Singh

Brand Leadership: The Next Level of the Brand Revolution

by David A. Aaker

What's in a Name: Advertising and the Concept of Brands

by John Philip Jones

How Art Made the World: A Journey to the Origins of Human Creativity

by Nigel Spivey

The Monk Who Sold His Ferrari

by Robin S. Sharma

The God of Small Things

by Arundhati Roy

The 80/20 Principle: The Secret to Achieving More with Less

by Richard Koch

Delhi

by Khushwant Singh

HOW TO BECOME A CEO

by Jeffrey J. Fox

Great Advertising Campaigns: Goals and Accomplishments

by Nicholas Ind

Positioning the battle for Your Mind

by Jack and Ries, Al Trout

How to Win Friends and Influence People

by Dale Carnegie

How to Stop Worrying and Start Living

by Dale Carnegie

The Da Vinci Code

by Dan Brown

The Lexus and The Olive Tree

by Thomas L. Friedman

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

by John Sculley, John A. Byrne

The English Patient

by Michael Ondaatje

The Dilbert Principle

by Scott Adams

Mini KISS Guide to Golf (Mini Keep It Simple)

by Steve Duno

INDIA

by Khushwant Singh

The Sikhs

by Khushwant Singh, Patwant Singh

We Indians

by Khushwant Singh

Communicating Clearly (Essential Managers)

by Robert Heller

Peak Performance Through Nlp

by John Seymour

Negotiating Skills (DK Essential Managers)

by Tim Hindle

Notes to Myself

by Hugh Prather

Made in Japan

by Akio Morita

Jonathan Livingston Seagull

by Richard Bach

The Fountainhead

by Ayn Rand

Roots

by Alex Haley

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shansenta

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