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Marcello Picchi

member since December 16 2008

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Marcello Picchi’s last login was Sunday, January 4 2009.

Random books from my shelf

see Marcello Picchi’s shelf (107)

Iconoclast: A Neuroscientist Reveals How to Think Differently

by Gregory Berns

Tribes

by Seth Godin

The Dictionary of Brand

by Marty Neumeier

Out of Our Minds: Learning to be Creative

by Ken Robinson

The World Is Flat

by Thomas L. Friedman

Blink

by Malcolm Gladwell

Truth, Lies and Advertising : The Art of Account Planning

by Jon Steel

Rated 5 stars

Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities

by A. David Silver

The Long Tail

by Chris Anderson

slide:ology: The Art and Science of Creating Great Presentations

by Nancy Duarte

Outliers

by Malcolm Gladwell

Convergence Culture

by Henry Jenkins

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management

by Peter F. Drucker

Confessions of an Advertising Man

by David Ogilvy

Brain Rules

by John Medina

How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman

Brand Leadership: The Next Level of the Brand Revolution

by David A. Aaker

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

by Lisa Fortini-Campbell

Guerilla Marketing for the Nineties: Revised Edition

by Jay Conrad Levinson

Rated 4 stars

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

by Jon Steel

Rated 5 stars

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Marcello Picchi

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