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Marcello Picchi

has 1 follower and is following 1 person

member since December 16, 2008

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Marcello Picchi’s last login was Sunday, January 4, 2009.

Random books from my shelf

see Marcello Picchi’s shelf (107)

Brand Leadership: The Next Level of the Brand Revolution

by David A. Aaker

Disruption: Overturning Conventions and Shaking Up the Marketplace

by Jean-Marie Dru

The Fortune at the Bottom of the Pyramid

by C. K. Prahalad

Rated 5 stars

Banker to the Poor

by Muhammad Yunus

Rated 5 stars

How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman

The Wisdom of Crowds

by James Surowiecki

Positioning

by Al Ries, Jack Trout

Rated 5 stars

Blind Spots: Why Smart People Do Dumb Things

by Madeleine L. Van Hecke

Tribes

by Seth Godin

Intelligence Reframed: Multiple Intelligences for the 21st Century

by Howard Gardner

Zag: The Number One Strategy of High-Performance Brands

by Marty Neumeier

Rated 5 stars

Brain Rules

by John J. Medina

Truth, Lies and Advertising

by Jon Steel

Rated 5 stars

The Long Tail

by Chris Anderson

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

by Jon Steel

Rated 5 stars

The World Is Flat

by Thomas L. Friedman

The Dictionary of Brand

by Marty Neumeier

The Dip

by Seth Godin

The Tipping Point

by Malcolm Gladwell

Lovemarks

by Kevin Roberts

Rated 4 stars

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