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Delete : the virtue of forgetting in the digital age

by Viktor Mayer-Scho?nberger

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan, Julien Smith

Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers

by Joe Pulizzi, Newt Barrett

Free

by Chris Anderson

Say Everything: How Blogging Began, What It's Becoming, and Why It Matters

by Scott Rosenberg

Tactical Transparency: An Executive's Guide to Preparing and Implementing a Transparency Strategy (J-B International Association of Business Communicators)

by John C. Havens, Shel Holtz

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

by Stacy Perman

Outliers

by Malcolm Gladwell

Lovemarks: The Future Beyond Brands

by Kevin Roberts

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact

by Annette Simmons

The Cluetrain Manifesto: The End of Business as Usual

by David Weinberger, Rick Levine, Christopher Locke

The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin

Buyology

by Martin Lindstrom

Tribes

by Seth Godin

The World Is Flat

by Thomas L. Friedman

X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking

by Jeff Gordinier

The Overachievers: The Secret Lives of Driven Kids

by Alexandra Robbins

Growing Up Digital: The Rise of the Net Generation

by Don Tapscott

Grown Up Digital

by Don Tapscott

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

by Robert Scoble

Groundswell: Winning in a World Transformed by Social Technologies

by Charlene Li

The Experience Economy: Work Is Theatre and Every Business Is a Stage

by James H. Gilmore, B. Joseph Pine

Authenticity: What Consumers Really Want

by James H. Gilmore, B. Joseph Pine

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

by Seth Godin

Beyond Disruption: Changing the Rules in the Marketplace

by Jean-Marie Dru

Reality Check

by Guy Kawasaki




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