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Ron  B

Ron B

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"How many a man has dated a new era in his life from the reading of a book."
-Henry David Thoreau

"A man without a favorite author is a lost soul. He remains an unimpregnated ovum, an unfertilized pistil. One’s favorite author…is pollen for his soul."
–Lin Yutang, The Importance of Living, 1937

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  • CA, USA
  • member since December 31, 2007

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Displaying 1-10 of 1786 reviews
  • Ameritopia
    • Rated 5 stars

    This isn't your typical partisan political book. It's a history lesson, and a fascinating one at that. Radio host Mark Levin's writing is not as bombastic as his on-air persona. It is logical, cogent, compelling. Like Thomas Sowell's "unconstrained vision" of man, utopianism is the ideological and doctrinal foundation for statism. It is irrational in theory and practice, and Levin sets out to show how and why. It substitutes glorious predictions and unachievable promises for knowledge, science, and reason. It's always about tomorrow and the bright future, which never arrives (see communism). It is also incompatible with constitutionalism, which is why Levin argues that America is in a post-constitutional state.

    Your historical tour begins with Plato's Republic, not the first but certainly the most prominent utopian state model. This is why Ayn Rand had such disdain for Plato (Aristotle's teacher). Next is Sir Thomas More's Utopia, a noted British barrister, and a saint in the Catholic Church. Up next is Thomas Hobbes's Leviathan. And of course what exploration of utopia would be complete without Karl Marx (and Frederich Engles) masterwork, The Communist Manifesto. Levin quotes heavily from each of these works, giving you an excellent oversight of what these thinkers believed. It's useful since the original texts are incredibly difficult to read due to their length and language.

    All I could think of while reading these Utopians is how much of their philosophies are embraced by the North Korean totalitarian government. It is truly uncanny, and a perfect illustration of where these ideas lead. It's clear that ideas and execution matter, since there's no good way to implement a bad idea. Utopianism doesn't fail because the "wrong people" have tried it. It fails because it's a bad idea--contrary to human nature.''

    Then Levin provides the antidote to utopian thinkers with John Locke's An Essay Concerning Human Understanding, The Nature of Man, and Second Treatise. Locke's phrase that men are blessed by God with inalienable rights--"the life, the liberty, health, limb, or goods of another" obviously had a profound influence on our Founders, and Thomas Jefferson in particular.

    Charles de Montesquieu's The Spirit of the Laws is also analyzed, along with Alexis de Tocqueville's Democracy in America. Not only does Levin provide relevant extracts from all of these works, he explains them and gives them context, pointing out where they differ and how they affected the Framers.

    The final chapters deal with post-constitutional America, where Levin explores the differences between the Federalists and Anti-Federalists. In the chapter titled Ameritopia Levin provides current examples of how the left has taken the country down this dangerous path.

    He ends the book with this question: "So, my fellow countrymen, which do we choose--Ameritopia or America?" It better be the latter, since the word utopia is taken from the Greek words ou (meaning “no, not") and topos (meaning “place"). Thus, utopia is “no place.”

    Ron B wrote this review 2 weeks ago. ( reply | permalink )
  • Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want - No Matter What Business You're In
    • Rated 2 stars

    I was looking forward to this book, since the author is the former "Mayflower Madam," Sydney Biddle Barrows. But as usual, I've learned that any book associated with Dan Kennedy is full of shameless plugs and a lot of cliches (though his No BS Pricing Strategies I liked, despite this huge flaw).

    This book made the following points, which I think are worthwhile: Customers are buying a fantasy; sales is really seduction; the "my business is different" is sensory (and opportunity) deprivation; what kind of customer do you want your team to have to deal with?; the importance of sales choreography and the words we use. There's good advice on all these issues.

    Other than that, this book was a terrible read: boring, redundant, and full of cliches. The contributions from other business owners were rarely insightful, they were more like mini infomercials for them and their companies. The one by the Rockstar wedding planner from Canada was particularly obnoxious. Pass on this one.

    Ron B wrote this review 3 weeks ago. ( reply | permalink )
  • Business Ethics For Dummies
    • Rated 3 stars

    I normally don't like these "Dummies" series books, since they tend to be very basic, especially if you know a lot about the topic. But this one I bought because of the author, Norman E. Bowie, whom I believe is one of the best writers on ethics (even though I don't agree with a lot of what he writes on economics and capitalism).

    This work is a good overview of the different ethical philosophies, such as utilitarianism, Deontology, virtue ethics, natural rights, and egoism. Since I teach ethics, I found a lot of interesting resources, links, case studies and other facts that I can use.

    There's a chapter on accounting and auditing ethics that actually takes on the elephant in the room--the fact that auditors can't be independent if they are being paid by the very companies they are auditing. However, Bowie doesn't see an alternative, but there is: have the stock markets hire the auditors, and abolish the audit monopoly for the CPA profession.

    My criticism is the usual: Bowie likes to point out the ethical shortcomings of business, but rarely does he deal with government lapses in ethics. He blames the subprime meltdown on the private sector without ever mentioning the moral hazards created by Fannie Mae and Freddie Mac. He also doesn't seem to understand the role of the price system in a market, which is a glaring hole and leads to many false statements.

    That said, it was a worthwhile and interesting read.

    Ron B wrote this review Monday, January 16, 2012. ( reply | permalink )
  • The Future of an Illusion

    The Future of an Illusion

    by David Satter
    • Rated 4 stars

    I read this book after I read The Black Book of Communism. It's an excellent companion, since in the Black Book you get the statistics, and in this book you get the faces of the human tragedy of one death. There is no national monument or museum in Russia that pays tribute to communism's victims. The ones that do exist have been provided by private parties, or groups, such as Memorial. There are literally millions of people who have no idea where their relatives died, or where they are buried. Graves are being discovered all the time. Russia has never accepted its guilt for communism, as the Germans did for Nazism and the Holocaust. David Satter believes that is they don't come to grips with the crimes of their past, they cannot have a better future.

    This was a fascinating look at how present day Russians are dealing with the past crimes of communism. Some of it is scary, since a growing number of Russians seem to yearn for the Stalin days, and other strong leaders, even those these leaders had no regard for human life.

    Ron B wrote this review Monday, January 16, 2012. ( reply | permalink )
  • The Black Book of Communism

    The Black Book of Communism

    by Nicolas Werth, Jean-Louis Panne, Andrzej Paczkowski, Karel Bartosek, Jean-Louis Margolin
    • Rated 5 stars

    This is a somber, but critically important, book. It sets out to answer the question, Why? Why did communism exterminate its enemies. Why was it bloody no matter where it was implemented. It claimed it needed to break eggs--and it did to the tune of about 100 million deaths--to make an omelet. But there was never an omelet. Why did it inspire other nations, whereas the French Revolution never did (all communist nations were linked by an umbilical cord to the Soviet womb)? Why was there no Nuremberg trial, no stigma, no accounting for the massive crimes of this regime? Why was there never a "benign" period in the evolution of communist regimes? All were bloody form the start. The Tsarists, between 1825-1917, committed 3,932 deaths. This number was surpassed by the Bolsheviks in four months. Communism didn't just commit criminal acts; it was a criminal enterprise. Whereas Nazis killed based on race and territory, communism murdered based on class.

    All I could think of as I read this work was Stalin's memorable line: "One death is a tragedy; one million is a statistic." The death toll is almost unbelievable:

    USSR = 20 million
    China = 65 million
    Vietnam = 1 million
    North Korea = 2 million
    Cambodia = 2 million
    Eastern Europe = 1 million
    Latin America = 150,000
    Africa = 1.7 million
    Afghanistan = 1.5 million
    International Communist movement not in power = 10,000

    This approaches 100 million deaths. By (gruesome) comparison, Nazism murdered about 25 million. Yet the French government's National Lottery actually used an image of Stalin and Mao in an advertising campaign. Could you imagine if some enterprise dare used Hitler or Goebbels? At least Nazis were made to account for their crimes.

    The book catalogs the crimes of the USSR, from the Red Terror, Great Terror, Great Famine, collectivization and dekulakization, The Gulag, the Katyn massacre to Khrushchev's Secret Speech. In chapters, It explores communism around the world: Spain, Poland, communism and terrorism, Central and Southeast Europe, China, North Korea, Vietnam and Laos, Cambodia, Latin America, including Cuba and Nicaragua, Africa, and Afghanistan.

    What also makes this book amazing is that the authors are a group of French scholars, many of whom were actually supporters of communism at one time, but now are rethinking that position. This has not made them popular with their left-wing friends, but as they say, they have to go where the truth leads them.

    I'm not sure this book answers the question as to why. Maybe there is no answer, excepts man's unbelievable cruelty. No one can read this book and walk away without feeling a incredible hatred for not only a bad idea (communism) but also the ruthlessness of the people who acted in its name. This is a heavy book, and it is a bit dated (1999), since more research is coming out everyday from the opening of archives in the former Soviet Union. However, it is one volume that chronicles, in graphic detail, the murderous regimes and should be read by anyone interested in the history of ideas.

    Ron B wrote this review Monday, January 16, 2012. ( reply | permalink )
  • A Socioeconomic History of North Korea
    • Rated 4 stars

    What makes this book a bit different that others on North Korea is its reliance on governmental surveys, conducted by NK, as well as those done by international agencies, as a consequence of offering food assistance. 10,000 North Koreans were surveyed in the country, as well as 7,000 escapees now in South Korea. 16,000 escapees are estimated as of 2010. Not all of NK's statistics are lies, though they may contain misclassifications and omissions.

    The author relies on "anthropometry," Greek for "measurement of humans." Height, as opposed to weight, seems to be a leading indicator of health, and standard of living. It's also not subject to manipulation and can be easily measured. On this basis, North Koreans are shorter than their peers in the South.

    The author also points out the Juche--NK's form of autarky--is the world's 10th largest religion as of 2007. Also, that NK is the world's 3rd largest opium, and 6th largest heroin, producer in the world. That South Korea is the world's 12th largest economy, and has 4.2 cars vs. 270K in NK. That NK now has 48K cell phones, though mostly for businessmen, foreigners, and government officials, and Internet service began in the country in 2004. He also pointed out that Kim Jong-Il had two luxury yachts valued at $13 million, which were confiscated by the Italian government.

    All in all, a fascinating look into the welfare of everyday North Koreans. It's a bit of scholarly writing style, and bland in places, but still an interesting glimpse into the Hermit Kingdom.

    Ron B wrote this review Monday, December 26, 2011. ( reply | permalink )
  • Contextual pricing : the death of list price and the new market reality
    • Rated 2 stars

    I was really looking forward to this book, given the amount of new research coming out of behavioral economics. The second law of marketing is all prices are contextual (the first is all value is subjective). I was hoping this book would introduce some of the latest thinking from economists, but it doesn't. It's truly lacking in an overarching theory of value, though there are some interesting tactics (more so than strategies) in this book.

    The authors claim that contextual pricing is the antidote to price pressure, and that a list price is dead. The most telling fact is that differences in price among different buying contexts is far greater than differences between products and competitors.

    Yet there's no discussion of anchoring and framing effects, and only one citation from behavioral economics in the endnotes. There's also several things to disagree with: such as the authors suggesting that higher costs is a good justification for higher prices because it's well understood by customers (it's also a cop-out). They also claim that pricing is not always a win-win at the customer level. This is nonsense. A transaction doesn't take place unless the customer receives more value than the price they pay. This is zero-sum thinking and has no place in a serious pricing book. They also attribute supply and demand to David Ricardo, but it was actually Alfred Marshall that drew the scissors.

    There are some interesting tidbits in this book, but overall it's a huge disappointment. I'd suggest you read Dan Ariely's Predictably Irrational and The Upside of Irrationality instead, since they link the theory to the practice.

    Ron B wrote this review Monday, December 12, 2011. ( reply | permalink )
  • The Pope & The CEO: John Paul II's Leadership Lessons to a Young Swiss Guard
    • Rated 4 stars

    This is a great book by a former Swiss Guard, who are charged with guarding the Vatican. Adreas Wedmer spent two years (1986-88) in his early 20s guarding Pope John Paul II, and this book discusses the leadership lessons he learned, which helped him become a successful entrepreneur. He met Ronald Reagan at the Vatican in June, 1987, two days before Reagan delivered his "Tear down this wall" speech in Berlin. There's a great discussion of ethics in the book, with the point being made that utilitarianism is the framework behind pornography. Also, how firms are not moral agents because they have no soul. Hence, a person-centric framework is what the Pope espoused. Other lessons from the Pope apply to business as well, since business and faith go together.

    I found the inside look at the Swiss Guards fascinating. Very worthwhile read.

    Ron B wrote this review Monday, December 12, 2011. ( reply | permalink )
  • Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition
    • Rated 2 stars

    I was looking forward to this book since it came highly recommended by one of my mentors. Overall, it's a disappointment, full of cliches and boring stories from leading sales firms (HP, Oracle, Whirlpool, among others). It's written for a B2B market, but I believe all business is P2P (person to person), so not sure that matters much. That said, you can (should?) be able to learn something from nearly every book, and this what I got out of this one:

    Customer-motivated companies excel in 5 areas: Lead from the front; Speak clearly--and carry a big carrot; Advance the science of sales and the art of the customer relationship (I dispute notion that sales is a science); Make loud mistakes; and Live the mission (Purpose, or Why).

    The authors do discuss the importance of intellectual capital in the sales function, and how sales can be an enormous differentiation to avoid the commodity trap. They also do a good job illustrating how just "following the numbers" can cause real harm. I loved the line: "You confront the grim realities by tying anecdotes to analytics." How true.

    Also, Whirlpool has an interesting initiative inspired by MTVs "Real World," called Whirlpool Real Whirled, whereby they take new hires and put them in a home to live together with appliances from the company and its competitors. This is an interesting innovation to attract young talent.

    Other than the above, I would avoid this one.

    Ron B wrote this review Monday, December 12, 2011. ( reply | permalink )
  • Chinese Girl in the Ghetto
    • Rated 4 stars

    The story of a Chinese girl who great up in Guangzhou (China's 3rd largest city) and emigrated to inner-city Oakland, California in the fourth grade. From totalitarianism to the ghetto, where she and her family suffered bigotry and prejudice, mostly from minorities. She got out of the Ghetto through education, Cornell, then Stanford Law School. She's now at the Hoover Institution. It's an inspiring story, though I think she's misusing the word "racism." It's more accurate to call what she suffered bigotry or prejudice. Her own story proves that the USA is not racist, meaning we believe that certain races are inferior. Still, a good, short read.

    Ron B wrote this review Sunday, December 4, 2011. ( reply | permalink )
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Displaying 1-10 of 1786 reviews