“I frequently fly Southwest Airlines. I have stood in line both in the front and the back (in the old days it was both more fun at times and more stressful because you had to stand in a crowded line). But essentially in a business surrounded by more frequently tales of poor service, more leadership, poor customer service, Southwest has grown from 3 planes to a fleet of hundreds. All the while they have maintained a smile on their faces and love in their hearts. This book is a must read for leaders of all enterprises and by younger people simply wanting to understand how Southwest continues to do what they do while the others stand in line at the Federal Bankruptcy Court. Read it, you'll like it.”
Daniel M wrote this review Sunday, June 29 2008.
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