“Have you hugged your customers today? If not, you might be a little squeamish on reading this book, since the author makes a passionate case that "passion" belongs in the workplace and that one key to success is for people to be more authentic and emotionally expressive with their boss, fellow employees, customers, and other related business colleagues. Granted, his advice comes from many years of experience in the Internet sector, as opposed to, say, a steel mill, but in general the world seems to be moving in the direction of closer bonds and more intimate relationships in the workplace. Additionally, and perhaps my greatest takeaway from the book, is his outline of three simple ways that professionals today can build their personal brand and expand their network of high-quality relationships. This advice, in my opinion, is much more practical and organic than many networking books that recommend heroic levels of schmoozing, name-dropping, and executive-stalking. Ironically, too, one of his most useful tips is to employ the power of books to supercharge one's relationship-building efforts. I've used this technique with success for many years, myself, and salute the author's confirmation of this networking strategy. A light read, and not for everybody, but still one of the most original and digestible networking books that's been published in years...”
myoungquist wrote this review Thursday, October 12 2006.
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