Branding expert and author Lori Martinek knows what it’s like to light the world on fire. As the owner of a successful marketing and PR firm, a consultant and coach to CEOs and a mentor and advisor to aspiring entrepreneurs, she has built a career on being the bright, shining bulb that motivates others to great success.
An accomplished presenter, Lori regularly speaks to groups of business owners, community leaders and entrepreneurs on topics including branding, online marketing and the pursuit of passion.
Lori’s experience on all sides of the marketing equation (agency/client/media) has made her a sought-after branding strategist. As the owner of an award-winning national marketing and public relations firm, Martinek works side by side with CEOs and top executives to get them, and their organizations, noticed-online and off.
Lori is a successful serial entrepreneur, an accomplished speaker and a consultant and coach to CEOs, community leaders, elected officials and political candidates. She has served as a Small Business Development Center (SBDC) Counselor in Illinois and Arizona and is a former president, board member and consultant to chambers of commerce, charitable foundations and other non-profit ventures.
Her resume includes projects for Fortune 500, second-stage companies and startups in the public and private sector, and economic development and community marketing at the state, regional, county and municipal levels. Her client resume includes media companies, consumer products giants, national retailers, manufacturers, developers and entrepreneurs of every kind.
Lori holds a Master’s degree from Northwestern University’s prestigious Medill School of Journalism and a Bachelor’s in Journalism from the University of Wisconsin-Madison. She began her career at Foote, Cone & Belding Worldwide in Chicago and went on to become a National Marketing Manager for Wickes Lumber Company, where she developed innovative consumer and contractor programs for the retailer and companies including Owens Corning, Black and Decker and Kohler.
Her publishing credits include articles on business management and marketing for national publications and bylines in newspapers including the Chicago Tribune, the Wisconsin Capital Times/State Journal and the Northwest Herald. Martinek’s first book, Be The Bulb!, was published in early 2009 by Herlife Publishing, another entrepreneurial venture.
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