“I thought this book sucked. Okay, I didn't read it, I listened to the Audiobook. I like Seth Godin's blog, but this book explains nothing that your mom wouldn't tell you to do when you are five. I felt like a kid again listening to this. Maybe it was because it was the audiobook that made it feel like I was being read to but who knows. "The Dip" is just a buzz word for a cycle and he suggests when to quit and when to not. You know when you're pigeonholed and when to quit and when you should put your head down and barrel through it. I thought this book was elementary advice backed by decent examples and clever marketing. ”
Ben K wrote this review Wednesday, April 14, 2010.