There are a lot of authors and budding authors here on Shelfari.....how did you market your book(s)? Share your knowlege and insight with others. Remember you reap what you sow...sow into each others lives!Feel free to post your web addresses and book info in this group. We want YOU to succeed!
The secret to creating a high-impact...
more »There are a lot of authors and budding authors here on Shelfari.....how did you market your book(s)? Share your knowlege and insight with others. Remember you reap what you sow...sow into each others lives!Feel free to post your web addresses and book info in this group. We want YOU to succeed!
The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow.
There are several reasons why a low-budget marketing plan is a must for small business in today's advertising bloated society:
•Expensive ad exposure does not necessarily translate to increased sales. Just ask Super Bowl advertiser Pet.com, whose sock puppet commercial was a hit with consumers, but left the company bankrupt. Every marketing dollar spent should produce a good return in sales.
•Your target customers need to hear your marketing messages at least 7 times to influence a buying decision. Using marketing & sales strategies outside your budget, doesn't allow you to repeat your message often enough to make an impact.
•Marketing impact can be greatly improved by using multiple marketing channels. Prospects will likely become buyers if they: read about your company in the newspaper, attend a seminar, take home a brochure, and visit your small business website. The further you can "stretch your marketing dollars" to reach your target market in multiple channels, the higher the impact of your marketing message.
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