Marketing for Information Technology Firms

As the title suggests this group is really for aspiring and/or existing professionals in the field of Marketing for Infomration Technology Firms

Please feel free to add your books and valuable suggestions and discussions to enrich the group.

happy sharing and learning...

Category: Money & Business | Started September 2007

Stock Market Book

by Dalal Street Journal

A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation

by J. Kevin Sheehan

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

by Philip J. Kitchen

Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

by Andrew S. Grove

Odyssey -

by John Sculley

Execution: The Discipline of Getting Things Done

by Larry Bossidy

Crossing the Chasm

by Geoffrey A. Moore

Copywriting That Sells High Tech

by Janice M. King

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim, Rene?e Mauborgne

Reengineering the Corporation: A Manifesto for Business Revolution (Collins Business Essentials)

by Michael Hammer, James Champy

Competing for the Future

by C.K. Prahalad, Gary Paul Hamel, Gary Hamel

The Long Tail

by Chris Anderson

Who Says Elephants Can't Dance? : How I Turned Around IBM

by Louis V. Gerstner

THE IBM WAY.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

by Geoffrey A. Moore

Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries, Jack Trout

The New York Times Manual of Style and Usage : The Official Style Guide Used by the Writers and Editors of the World's Most Authoritative Newspaper

by Allan M. Siegal

The Public Relations Writer's Handbook

by Merry Aronson




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