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Management & Business in General

Hi everyone,

As the title suggests this group is really about sharing with everyone our recommendations on good business and management books that we have come across.

I personally specialise in the field of Marketing in the Information Technology industry but believe in nurturing a broader interest in the management field...more »

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  • Noor B

    Market Research Imporance

    Hi All,

    How many of you use market research in your business / companies and how important do you think it is for the success of your business?

    Noor B started this discussion 11 months ago. ( reply )

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  • Annmarie H

    Annmarie H 

    It's essential ;-) Spoke to someone last week who regretted spending £60k on starting a business with no research. Now needs to change product offer, pricing and target audience. A much smaller investment in research would have saved so much time - and money.

    posted 4 months ago. ( reply )
  • Dixie Burkhart

    Dixie Burkhart 

    I was in a business that went south because of lack of ethics, embezlement and then corruption in the judicial. I have spoke to a number of people who say that doing business with others such as a partnerships has never worked out in the end. Marketing research is not the full answer

    Dixie Burkhart
    Facts Don't Matter
    www.eloquentbooks.com/FactsDontMatter.htm

    posted 4 months ago. ( reply )
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