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You need a website, if you can't get one right away get a myspace page, blackplanet, yahoo groups as suggested and salons, libraries, local independent bookstores and business cards (try vistaprint) they are reasonable. Answer ALL phone calls, emails and queries, make it your business to pass out 15-20 business cards per day. Your day should not end until that 15th card is passed out. Send shout outs to friends and family in the book, do not give out free copies to friends and family, tell them you need their support. STRATEGICALLY, give away free copies of your books to reviewers, book clubs, local media, college groups, sororities etc., I would even send ONE to a prison just to generate a buzz. Shelfari is great! I have met TONS of people here, as I think of more I will write them, but that's a start