I have not seen this advert, but I am afraid that unless we instill the love of books into our children they cannot appreciate them. I hear many say they do not read, so books have no relevance to them, how sad. They do not know the joy of being taken to other places, meeting characters that become friends, having outstanding adventures and experiences that could never be achieved in one lifetime.I thank God that my children, and their children all love books.
May I enquire what the advert was advertising? Was it a bank?