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  marketing

  Hello, I am interested in great books that can help market my own business.

  Dolitha W started this discussion 9 months ago. ( reply )

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  The D Mark 

  Hey whatsup Dolitha, I would just recommend reading anything and everything written by Seth Godin.
  Purple Cow and Permission Marketing come to mind.

  posted 8 months ago. ( reply )

  show 1 reply

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    Paul C 

    Great suggestions. Seth Godin seems to be repeating himself a little more lately, but Permission Marketing and Purple Cow are very good. Also a good read is All Marketeers are liars

    posted 5 months ago. ( reply )

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  Imquevision 

  Start with Dan Kennedy books on marketing.

  posted 7 months ago. ( reply )

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  getAbstract 

  Hi Dolitha –

  I recommend starting with a primer on marketing, such as Kotler on Marketing or The Marketer’s Toolkit (from the Harvard Business Essential’s Series).

  I’d then skip the traditional marketing strategy books and move directly to online marketing. Maybe read something about search engine optimization (even though that field has gotten extremely sophisticated). Good books in that field are Get to the Top on Google, or Winning Results with Google AdWords. You might also want to check out The New Rules of Marketing & PR. (Whether or not online marketing is suitable for you depends on the type of business you have, of course.)

  And one more recommendation, even though that one is probably not immediately applicable for you – a marketing book for the nightstand: Brand Hijack. It’s a very entertaining book on how consumers take over marketing from professionals.

  Hope this helps.

  Haike

  P.S.: I am an editor for getAbstract. We have summarized hundreds of marketing books and post reviews of them on our Web site – that might also help you find the books you need.

  posted 7 months ago. ( reply )

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  swetal s 

  i visited the site getabstract.com, its very profound and deep knowledgeable

  posted 6 months ago. ( reply )

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  Daniel K 

  Check out "Your Marketing Sucks" by Mark Stevens, a great and interesting read on how to do marketing that works. The internet is also full of great sites and blogs you should check out, including www.marketingsherpa.com, www.marketingprofs.com and (attention, shameless plug) my personal blog www.effectivemarketer.com.

  posted 6 months ago. ( reply )

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