Gonzalo Jimenez

I love reading, and know people who enjoy sharing about this hobbie...

I work, study and teach Consumer Behavior, so any book that helps me bringing more complete, insightful and actionable answers for me, clients and students have a profound value.
I love Tintin comic books too. The most human hero in a comic ever. Here I found the... more »

I love reading, and know people who enjoy sharing about this hobbie...

I work, study and teach Consumer Behavior, so any book that helps me bringing more complete, insightful and actionable answers for me, clients and students have a profound value.
I love Tintin comic books too. The most human hero in a comic ever. Here I found the connection with the intrepid researcher that was inside of me from the very start.
My major is Psychology, so my approach to business comes from a very different point of view, I see from personal link that people establishes with brands and products based in values, feelings, reactions and brain networking, and here is where I try to find and create revenue, return, stakeholder value creation and so on... just emphatising with persons, then I need to be in a close contact with theories that helps me in this challenge.
I can say that a lot of my passions can be fulfilled creating from knowledge, and that this creations are headed to someday, feel very proud that I had the opportunity to find luminous paths for the people and companies.
If you like to make good things for your people or love feeling your days worthful you certainly will be a very good Shelfari friend. « less