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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

by Steven D. Levitt, Stephen J. Dubner

Micro-ISV: From Vision to Reality

by Bob Walsh

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

by Michael L. George, James Works, Kimberly Watson-Hemphill, Clayton M. Christensen

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

by Rita Gunther McGrath, Ian MacMillan

Prey

by Michael Crichton

Seeing What's Next: Using Theories of Innovation to Predict Industry Change

by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony

The Innovator's Solution: Creating and Sustaining Successful Growth

by Clayton M. Christensen, Michael E. Raynor

Good to Great: Why Some Companies Make the Leap... and Others Don't

by Jim Collins

The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

by John Zagula, Rich Tong

Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the Leap (Financial Times Prentice Hall Books)

by Thomas K. McKnight

Startups That Work: Surprising Research on What Makes or Breaks a New Company

by Joel Kurtzman, Glenn Rifkin

The Origin and Evolution of New Businesses

by Amar V. Bhide

Eric Sink on the Business of Software (Expert's Voice)

by Eric Sink

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki

The Long Tail: Why the Future of Business is Selling Less of More

by Chris Anderson

Professional Ajax (Programmer to Programmer)

by Nicholas C. Zakas, Jeremy McPeak, Joe Fawcett

Lessons from the Edge: Survival Skills for Starting and Growing a Company

by Jana Matthews, Jeff Dennis, Peter Economy

Founders at Work: Stories of Startups' Early Days

by Jessica Livingston

Bootstrap: Lessons Learned Building a Successful Company from Scratch

by Kenneth L Hess

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by John Battelle

Starting Something: An Entrepreneur's Tale of Control, Confrontation & Corporate Culture

by Wayne McVicker

The Cure: How a Father Raised $100 Million--And Bucked the Medical Establishment--In a Quest to Save His Children

by Geeta Anand

The Myths of Innovation

by Scott Berkun




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