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Rosser Reeves
(characters)
This character appears in 9 books.
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
by
Thomas Frank
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Persuasive Advertising
by J. Scott Armstrong
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Differentiate or Die (Unabridged)
by
Steve Rivkin
,
Jack Trout
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
by
James B. Twitchell
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A Master Class in Brand Planning: Stephen King
by
Stephen King (advertising professional)
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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
by
Kenneth Roman
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Career-Changing TAKEAWAYS: Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life
by Denny Hatch
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How to Create a Million Dollar Unique Selling Proposition
by Bill Bodri
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To Sell Is Human: The Surprising Truth About Moving Others
by
Daniel H. Pink
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