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Rosser Reeves (characters)

This character appears in 9 books.

  1. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

    The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

    by Thomas Frank

  2. Persuasive Advertising

    Persuasive Advertising

    by J. Scott Armstrong

  3. Differentiate or Die (Unabridged)

    Differentiate or Die (Unabridged)

    by Steve Rivkin, Jack Trout

  4. Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

    Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

    by James B. Twitchell

  5. A Master Class in Brand Planning: Stephen King

    A Master Class in Brand Planning: Stephen King

    by Stephen King (advertising professional)

  6. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

    The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

    by Kenneth Roman

  7. Career-Changing TAKEAWAYS: Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life

    Career-Changing TAKEAWAYS: Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life

    by Denny Hatch

  8. How to Create a Million Dollar Unique Selling Proposition

    How to Create a Million Dollar Unique Selling Proposition

    by Bill Bodri

  9. To Sell Is Human: The Surprising Truth About Moving Others

    To Sell Is Human: The Surprising Truth About Moving Others

    by Daniel H. Pink

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