“Negativity and negative emotions are crucial for our survival. They prevent unproductive behaviors from cementing into habits. They deliver useful information on our efforts. They alert us to when we're on the wrong path.”
“Today, both sales and non-sales selling depend more on the creative, heuristic, problem-finding skills of artists than the reductive, algorithmic, problem-solving skills of technicians.”
“. . . framing a sale in experiential terms is more likely to lead to satisfied customers and repeat business.”
“The neatest group by far was the first—the one that had been labeled "neat." Merely assigning that positive label—helping the students frame themselves in comparison with others—elevated their behavior.”
“In the old days, our challenge was accessing information. These days, our challenge is curating it. To make sense of the world, for ourselves and those we hope to move we must wade through a mass of material flowing at us everyday--selecting what's relevant and discarding what's not.”
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