“Seth Godin is the guy that think outside the box, think without the box, kicked of the box, why that box? This was the first Seth's book I read, but I follow Seth trough his blog for a time, and he point his words with precision to targets. Direct or indirectly his words come and growing answering my business, social, marketing, economics oriented mind.
Just three words resume "Survival is not enough" : mDNA, meme and zoom. Simple like that! Along the book, this three words growing and come to make meaning. Seth develop a analogy trough a evolution (Darwin's evolution) and company evolution, on the company evolution DNA was replaced by mDNA that changes faster than DNA. Don't be astonished if you read that the best sex you must do is with your boss. On that book, sex goes the meaning of natural selection, its fine, believe me.
Finally, make zoom, do it all the time, don't be worry about changes, doing the same think all the time is the more efficient way to fail your company. Don't believe on championship strategies, "feel" your customers, and let your business grow from botton to top, or from the boundaries to core. ”
Caribé wrote this review Sunday, July 15 2007.
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