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Bruno Amaral

lisbon
member since November 2007

Culture Shift in Advanced Industrial Society

by Ronald Inglehart

Organizational Culture and Leadership (Jossey-Bass Psychology Series)

by Edgar H. Schein

The Psychology of Values: The Ontario Symposium, Volume 8 (Ontario Symposium on Personality and Social Psychology//Ontario Symposium) (v. 8)

Beliefs, attitudes, and values; a theory of organization and change

Zen and the Art of Motorcycle Maintenance: An Inquiry into Values

by Robert M. Pirsig

Cultures and Organizations: Software of the Mind

by Geert H. Hofstede

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott

Corporate Communications: Theory and Practice

by Joep Cornelissen

On Television

by Pierre Bourdieu

Here Comes Everybody

by Clay Shirky

Rated this book with 4 stars

On-Line Public Relations

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Exploring Public Relations

The Metamorphosis

The Little Prince

by Richard Howard, Antoine De Saint-Exupery, Katherine Woods

Rated this book with 2 stars

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

by Ben McConnell

Rated this book with 2 stars

Handbook of Public Relations

Excellence in Public Relations and Communication Management (Communication Textbook Series)

The Darwin Awards: Evolution in Action (Darwin Awards (Plume Books))

by Wendy Northcutt

Rated this book with 3 stars

The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries

Rated this book with 1 star

Effective Public Relations (9th Edition)

by Glen M. Broom, Scott M. Cutlip

How to Do Things with Words: Second Edition (William James Lectures)

by J. L. Austin

Rated this book with 2 stars

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Bruno Amaral's Tags

gerp mestrado escs ido ncnc, gms mestrado, pr, public relations, relações públicas, social media, thesis, values, web 2.0