Shelfari Book Activity

Tags: web copy

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  The Yahoo! Style Guide

  The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

  by Chris Barr

  WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in... (more)
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  Web Copy That Sells

  The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

  by Maria Veloso

  When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with... (more)