Exploring Top Books of Shelfari

Tags: waarden beleving marketing

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (VOICES)
by Nathan Shedroff, Stephen Diller
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by... (more)