Shelfari Book Activity

Tags: visual communication

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  Beautiful Evidence

  by Edward R. Tufte

  "Science and art," according to Tufte, "have in common intense seeing, the wide-eyed observing that generates empirical information." This book is about how that seeing turns into showing. Tufte, professor emeritus at Yale University and author of three previous widely praised books on visual evidence, displays outstanding examples of the genre. One of the most arresting is Galileo's series of hand-drawn images of... (more)
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  Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

  by Ellen Lupton

  The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or... (more)
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  The Non-Designer's Design Book

  by Robin Williams

  So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd... (more)
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  Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

  by Kristin Cullen

  New in Paperback! An inspired resource for creating excellent layouts Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples of layout, this book is an... (more)
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  The Elements of User Experience: User-Centered Design for the Web

  by Jesse James Garrett

  Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. But creating the user experience can seem overwhelmingly... (more)
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  Envisioning Information

  by Edward R. Tufte

  A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. -- Rudolf Arnheim
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  Fingerprint: The Art of Using Handmade Elements in Graphic Design

  by Chen Design Associates

  Make Your Mark Design is at a turning point. Our infatuation with--and the backlash against--technology is over. Today's best designers have learned to embrace its advantages and think beyond its limitations by combining the power of the computer with the tactile qualities of handmade elements. Inside you'll find examples of work that showcase a variety of design methods, including mixed media,... (more)
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  Design Elements: A Graphic Style Manual

  by Timothy Samara

  The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless.... (more)
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  Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

  by Alina Wheeler

  This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven,... (more)
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  Web Form Design: Filling in the Blanks

  by Luke Wroblewski

  Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging web forms.
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  Best of Brochure Design 9 (Best of Brochure Design)

  by Jason Godfrey

  Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from... (more)
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  About Face 3

  The Essentials of Interaction Design

  by Robert Reimann, Dave Cronin, Alan Cooper

  This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the... (more)
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  The Brand Gap: Expanded Edition

  by Marty Neumeier

  THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential... (more)
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  Letterhead & Logo Design 7

  by Sayles Graphic Design

  Now available in paperback, the 7th edition of Rockport’s best-selling Letterhead and Logo Design series features the innovative work of talented firms and artists around the world from Lewis Moberly in London to Stoltze Design in Boston to Blok Design in Toronto. The book highlights striking logo and letterhead designs that communicate a firm’s message through bold graphics, unexpected textures, brilliant colors,... (more)
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  Designing for the Social Web

  by Joshua Porter

  No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of... (more)
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  Best of Brochure Design 6

  by Cheryl Dangel Cullen

  Rockport’s Best of Brochure Design 6 features a standout collection of the most innovative brochure designs from artists around the world. Including work from top design firms such as Stoltze Design, Sagmeister, Inc., Gee + Chung, and Carbone Smolan Agency, this impressive volume covers the gamut of projects from corporate brochures and annual reports to product and service brochures, and from nonprofit and ... (more)
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  The Best of Brochure Design 3

  Includes more than two hundred examples of well-designed brochures. Credits reveal the paper, printing methods, design firms, and software choices for each brochure. Features sections: corporate, non-profit, self-promotional, institutional and educational brochures.
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  Letterhead + Logo Design 5 (Letterhead & Logo Design)

  The fifth volume in the Letterhead and Logo Design series is a remarkable collection of new and innovative letterheads and logos by today's top designers. Each of the designs successfully captures the personality of the businesses while still effectively and clearly communicating their identities. -Includes 300 letterhead and logo designs in a variety of formats: letterheads, envelopes, business cards, logos,... (more)
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  Best of Business Card Design 7

  The Best of Business Card Design series features an innovative collection of the most current and best work by top designers worldwide. Business card design is a very important and common area for the graphic design business, so it is little wonder that each installment in the series is recognized as a high quality resource that is eagerly anticipated by designers. The Best of Business Card Design 7 is the... (more)
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  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

  by Tim Ash

  How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with... (more)