Shelfari Book Activity

Tags: viral

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  The Accidental Billionaires

  The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

  by Ben Mezrich

  The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends — outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. Eduardo figured their... (more)
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  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

  by David Meerman Scott

  For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in... (more)
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  The Morningstar Strain: Book 1

  Plague of the Dead

  by Z. A. Recht

  The end begins with a viral outbreak unlike anything mankind has ever encountered before. The infected are subject to delirium, fever, a dramatic increase in violent behavior, and a one-hundred percent mortality rate. Death . But it doesn't end there. The victims return from death to walk the earth. When a massive military operation fails to contain the plague of the living dead it escalates into... (more)
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  Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

  by Adam L. Penenberg

  "Adam Penenberg's lively book opens a window to all of our futures..." --Ken Auletta, author of Googled: The End of the World as We Know It "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning." --Dan Heath, co-author of Made to Stick: Why Some Ideas Survive... (more)
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  Game-Based Marketing

  Inspire Customer Loyalty through Rewards, Challenges, and Contests

  by Gabe Zichermann

  Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will: Explain the growing phenomenon of game-based... (more)
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  Grace Under Pressure: Five Tension-Filled Tales

  by Michael Angel, J. D. Cutler

  Ernest Hemingway once called ‘guts’ as ‘grace under pressure’. So expect grace (for the most part) from unexpected quarters as Angel and Cutler present their first short story anthology. Meet a down-on-his luck supermarket worker who finds a plea for help scrawled on a shopping list: HELP US PLEZE WE R KIDNAPED. Follow an eco-tourist’s frantic efforts to escape an African quarantine zone ravaged by a... (more)
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  Full Frontal PR: Building Buzz About Your Business, Your Product, or You

  by Richard Laermer

  Become the word on the street. On TLC's new TV series Taking Care of Business , Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR , you'll learn how to hone your pitch, build relationships with the press, and gain... (more)
• Fuck Vision: La Vision de La Fucktory: El Libro Que Cambiara Para Siempre Tu Vision del Mundo (Rompeolas)Jm Jose Maria Martinez

  

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  Fuck Vision: La Vision de La Fucktory: El Libro Que Cambiara Para Siempre Tu Vision del Mundo (Rompeolas)

  by jm Jose? Mari?a Marti?nez

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  The Tipping Point

  How Little Things Can Make a Big Difference

  by Malcolm Gladwell

  This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell's new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to... (more)