Exploring Top Books of Shelfari

The Monk and the Riddle : The Education of a Silicon Valley Entrepreneur

The Monk and the Riddle : The Education of a Silicon Valley Entrepreneur

by Randy Komisar

What would you be willing to do for the rest of your life . . . ? It's a question most of us consider only hypothetically-opting instead to "do what we have to do" to earn a living. But in the critically acclaimed bestseller The Monk and the Riddle , entrepreneurial sage Randy Komisar asks us to answer it for real. The book's timeless advice-to make work pay not just in cash, but in experience,... (more)

Anytime, Anywhere

by Robert Spector

Anytime, Anywhere is an essential resource for any business whose success depends on delighting customers and enticing them back for more. As best-selling author and customer service expert Robert Spector convincingly argues in Anytime, Anywhere , "...it's all one business. Web site. Mail-order catalog. Telephone. Brick-and-mortar store. The customer will choose the channel. The challenge for companies... (more)

The 33 Ruthless Rules of Local Advertising

The 33 Ruthless Rules of Local Advertising

by Michael Corbett

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for... (more)

Financing Innovation in the United States, 1870 to Present

Financing Innovation in the United States, 1870 to Present

Although technological change is vital for economic growth, the interaction of finance and technological innovation is rarely studied. This pioneering volume examines the ways in which innovation is funded in the United States. In case studies and theoretical discussions, leading economists and economic historians analyze how inventors and technologically creative entrepreneurs have raised funds for their projects... (more)

Clicks and Mortar: Passion-Driven Growth in an Internet Driven World

Clicks and Mortar: Passion-Driven Growth in an Internet Driven World

by David S. Pottruck

Cogent, Impassioned Advice from Two Pioneers The phenomenal rise of the Internet may seem to have transformed everything about business. But according to two men who have been at the forefront of the Internet's impact, some important things haven't changed: The future still belongs to passionate companies made up of passionate people. In this book, Schwab co-CEO David Pottruck teams up with leadership... (more)

Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

by Bill Stinnett

How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do - think like their prey. Stinnett's clients include General Electric, Microsoft, Verizon, American Express, and other major corporations.

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

by Yoram Wind, Robert Gunther

Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.

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Tags: venture