Exploring Top Books of Shelfari

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

by Keith Ferrazzi, Tahl Raz

Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. In Never Eat Alone , Ferrazzi lays out the specific steps—and inner mindset—he... (more)

Rules of the Red Rubber Ball: Find and Sustain Your Life's Work

Rules of the Red Rubber Ball: Find and Sustain Your Life's Work

by Kevin Carroll

With simple but delightful storytelling, Kevin Carroll channels his childhood passion for sport and play into a universally appealing blueprint for life. Drawing wisdom from the playgrounds of his youth, where he spent hour upon hour sharpening his body and his mind, Carroll shares with readers his Rules of the Red Rubber Ball - how to achieve maximum human potential through the power of passion and creativity.... (more)

Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

by Shel Holtz

The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet. Updating... (more)

It's All Downhill From Here: On The Road With Project 86

It's All Downhill From Here: On The Road With Project 86

by Andrew Schwab

Andrew Schwab, lead singer of rock group Project 86, chronicles the highs and lows of life on the road as a Christian band. The spiritual, economic and personal battles highlighted are at times tragic, inspiring or just plain funny. He illuminates many of the issues surrounding bands in the Christian music industry today and pulls no punches when sharing real stories about interacting with celebrities, fans and... (more)

The Little Book of Business Wisdom: Rules of Success from More than 50 Business Legends

The Little Book of Business Wisdom: Rules of Success from More than 50 Business Legends

Pearls from The LITTLE BOOK OF BUSINESS WISDOM "The man who starts out simply with the idea of getting rich won’t succeed; you must have a larger ambition."–JOHN D. ROCKEFELLER "Think about the customer, not the competition: Competitors represent your industry’s past, as, over the years, collective habits become ingrained. Customers are your future, representing new opportunities, ideas, and avenues... (more)

On Writing Well : An Informal Guide to Writing Nonfiction 2nd Edition

On Writing Well : An Informal Guide to Writing Nonfiction 2nd Edition

by William Knowlton Zinsser

On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly... (more)

New Product Launch: 10 Proven Strategies

New Product Launch: 10 Proven Strategies

by Joan Schneider

Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at... (more)

The Gutter: Where Life is Meant to be Lived

The Gutter: Where Life is Meant to be Lived

by Craig Gross

Why did an all-knowing, all-powerful God send the perfection of His kingdom—His only Son—to the earth through the gutter? Why did Jesus spend so much time, reaching out to people in their own secret, dark places? Why do His followers so often turn away from those very same situations? The Gutter chronicles the author’s journey to the gutter, telling the stories and sharing the insights he gained while spending... (more)

Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

by Peter Shankman

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

CrazyBusy: Overstretched, Overbooked, and About to Snap! Strategies for Coping in a World Gone ADD

CrazyBusy: Overstretched, Overbooked, and About to Snap! Strategies for Coping in a World Gone ADD

by Edward M. Hallowell

Look at what's happened to the usual how-are-you exchange. It used to go like this: "How are you?" "Fine." Now it often goes like this: "How are you?" "Busy." Or "Too busy." Or simply "Crazy." Without intending for it to happen or knowing how, when, or why it got started, many people now find that they live in a rush they never wanted. If you feel busier than you've ever been and wonder how this happened... (more)

The Little Guide to Your Well-Read Life

by Steve Leveen

"Perfect for all of us who can never get enough time with good books. It not only urges us to indulge deeply and often, it shows us how."-Myra Hart, professor, Harvard Business School "Readers and want-to-be readers will be encouraged by the advice to read more, more widely and more systematically."-Michael Keller, university librarian, Stanford University "An ideal gift for both sporadic and relentless... (more)

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)

by Sandra L. Beckwith

All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan... (more)

The Journey Towards Relevance: Simple Steps for Transforming Your World

The Journey Towards Relevance: Simple Steps for Transforming Your World

by Kary Oberbrunner

The Movement is Beginning How do you live "in the world, but not of it"? Many Christians today seem to gravitate towards two extremes: They either entirely separate themselves from the culture around them or completely conform to the world in an attempt to be relevant. Fuzzy thinking has dominated the paradox between the black and white, and more and more Christians are confused on how to live an effective,... (more)

Burning Desire: The Story Of God's Jealous Love For You

Burning Desire: The Story Of God's Jealous Love For You

by S. J. Hill

Have you ever been confused by the seeming disconnect between the vengeful God of the Old Testament and the gracious, loving Lord of the New Testament? Do you struggle to reconcile God’s fiery wrath with His boundless love? If so, you’re not alone. Burning Desire takes you deeper into the language and imagery of the Old Testament to reveal God’s passionate nature in a completely new light. Author S.J. Hill... (more)

Give Me an Answer That Satisfies My Heart and My Mind: Answers to Your Toughest Questions About Christianity

Give Me an Answer That Satisfies My Heart and My Mind: Answers to Your Toughest Questions About Christianity

by Cliffe Knechtle

Cliffe Knechtle offers clear, reasoned, and compassionate responses to the tough questions skeptics ask.

Effective Public Relations (9th Edition) (Effective Public Relations)

Effective Public Relations (9th Edition) (Effective Public Relations)

by Glen M. Broom, Scott M. Cutlip

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the... (more)

Primer of Public Relations Research

by Don W. Stacks

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth,... (more)

Excellence in Public Relations and Communication Management (LEA's Communication Series)

Excellence in Public Relations and Communication Management (LEA's Communication Series)

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an... (more)

Communication Land Mines! 18 Communication Catastrophes and How to Avoid Them

Communication Land Mines! 18 Communication Catastrophes and How to Avoid Them

by Marty Clarke

This book lays out the roadmap of how you can avoid the 18 most common - and most damaging - communication land mines, and begin to set yourself apart in the most powerful way possible.

Gospel-Centered Hermeneutics: Foundations and Principles of Evangelical Biblical Interpretation

Gospel-Centered Hermeneutics: Foundations and Principles of Evangelical Biblical Interpretation

by Graeme Goldsworthy

While there are many books on hermeneutics, Graeme Goldsworthy's perception is that evangelical contributions often do not give sufficient attention to the vital relationship between hermeneutics and theology, both systematic and biblical. In Gospel-Centered Hermeneutics, Goldsworthy moves beyond a reiteration of the usual arguments to concentrate on the theological questions of presuppositions, and... (more)

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