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Microtrends: The Small Forces Behind Tomorrow's Big Changes

Microtrends: The Small Forces Behind Tomorrow's Big Changes

by Mark Penn, E. Kinney Zalesne, Mark J. Penn

"The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." -Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world... (more)

Freakonomics: Book 1

Freakonomics

A Rogue Economist Explores the Hidden Side of Everything

by Stephen J. Dubner, Steven D. Levitt

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar... (more)

Children of Cain: Violence and the Violent in Latin America

Children of Cain: Violence and the Violent in Latin America

by Tina Rosenberg

Award-winning journalist Tina Rosenberg spent five years in Latin America--drinking coffee with hit men and sunbathing with death-squad financiers--to understand people for whom violence is a way of life. Her six vivid and haunting portraits illuminate the human face of violence, not only in Latin America, but all over the world.

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