Exploring Top Books of Shelfari

Search Engine Optimization: An Hour a Day

Search Engine Optimization: An Hour a Day

by Gradiva Couzin, Jennifer Grappone

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and... (more)

Search Engine Optimization Bible

by Jerri L. Ledford

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions,... (more)

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))

by Peter Kent

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for... (more)

Google Hacks: 100 Industrial-Strength Tips & Tools

Google Hacks: 100 Industrial-Strength Tips & Tools

by Paul Bausch, Rael Dornfest, Tara Calishain

Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base,... (more)

Web Analytics

An Hour a Day

by Avinash Kaushik

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more... (more)

Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - and STAY THERE

Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - and STAY THERE

by David Viney

From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their... (more)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

by Mike Moran, Bill Hunt

"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search... (more)

Building Findable Websites

Web Standards SEO and Beyond

by Aarron Walter

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site ... (more)

Website Optimization: Speed, Search Engine & Conversion Rate Secrets

Website Optimization: Speed, Search Engine & Conversion Rate Secrets

by Andrew B King

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing... (more)

Always Be Testing: The Complete Guide to Google Website Optimizer

Always Be Testing: The Complete Guide to Google Website Optimizer

by Bryan Eisenberg, John Quarto-von Tividar

Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John... (more)

WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO

WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO

by Paul Thewlis

In Detail Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the... (more)

The Truth About Search Engine Optimization

The Truth About Search Engine Optimization

by Rebecca Lieb

Everything you must know to optimize your site, increase your ranking, and help customers find your site. The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and... (more)

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

by Corey Perlman

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This... (more)

Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

by Peter Kent

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for... (more)

Web Dragons: Inside the Myths of Search Engine Technology (The Morgan Kaufmann Series in Multimedia and Information Systems)

Web Dragons: Inside the Myths of Search Engine Technology (The Morgan Kaufmann Series in Multimedia and Information Systems)

by I. H. Witten

In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search... (more)

Ambient Findability

by Peter Morville

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by... (more)

Search Engine Visibility

by Shari Thurow

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers... (more)

Professional Search Engine Optimization with PHP

Professional Search Engine Optimization with PHP

by Jaimie Sirovich, Cristian Darie

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine... (more)

Mastering Mambo: E-Commerce, Templates, Module Development, SEO, Security, and Performance

Mastering Mambo: E-Commerce, Templates, Module Development, SEO, Security, and Performance

by Tobias Hauser, Christian Wenz

An advanced level guide to customizing and extending Create custom layouts, modules, Mambots, set up an e-commerce store, and more Make your site multilingual, accessible, and optimized for speed and search engines Master DOCMAN, the document manager for Mambo, to turn your Mambo site into a dynamic repository of shared documents and files Avoid common security traps and pitfalls and learn how... (more)

Web Search Garage (The Garage Series)

by Tara Calishain

Enter your Web Search Garage where you learn how to look, what to use to find magic find it faster with less junk, less hassle even figure out what it means (or doesn't). Where you find the answers Where you learn how to ask the questions Your mentor, teacher, Web search magician: Tara Calishain author of Google Hacks, host of ResearchBuzz.com can help you find anything that exists (and some things... (more)

Shelfari Book Activity

Tags: seo

by Gradiva Couzin, Jennifer Grappone

by Jerri L. Ledford

by Peter Kent

by Paul Bausch, Rael Dornfest, Tara Calishain

An Hour a Day

by Avinash Kaushik

by David Viney

by Mike Moran, Bill Hunt

Web Standards SEO and Beyond

by Aarron Walter

by Andrew B King

by Bryan Eisenberg, John Quarto-von Tividar

by Paul Thewlis

by Rebecca Lieb

by Corey Perlman

by Peter Kent

by I. H. Witten

by Peter Morville

by Shari Thurow

by Jaimie Sirovich, Cristian Darie

by Tobias Hauser, Christian Wenz

by Tara Calishain