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Search Engine Optimization: An Hour a Day
by Gradiva Couzin, Jennifer Grappone
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and... (more)
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Search Engine Optimization Bible
by Jerri L. Ledford
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions,... (more)
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For Dummies
Search Engine Optimization For Dummies, Second Edition
by Peter Kent
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for... (more)
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Theory in Practice
The Art of SEO
by Stephan Spencer, Eric Enge, Rand Fishkin, Jessie Stricchiola
Any organization looking to succeed in today's web economy needs to optimize its website for search engines. This book, written by four of the field's most noted experts on search engine optimization (SEO), provides guidelines for planning and executing a comprehensive search engine strategy. The Art of SEO corrects much of the misinformation that currently exists on this complex subject by laying out the... (more)
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
by Mike Moran, Bill Hunt
"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search... (more)
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Website Optimization: Speed, Search Engine & Conversion Rate Secrets
by Andrew B. King
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing... (more)
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Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - and STAY THERE
by David Viney
From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their... (more)
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Web Analytics
An Hour a Day
by Avinash Kaushik
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more... (more)
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Professional Search Engine Optimization with PHP
by Jaimie Sirovich, Cristian Darie
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine... (more)
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Google Hacks: Tips & Tools for Finding and Using the World's Information
by Paul Bausch, Rael Dornfest, Tara Calishain
Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base,... (more)
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Drupal 6 Search Engine Optimization
by Benjamin Finklea
Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites Concise, actionable steps for increasing traffic to your Drupal site Learn which modules to install and how to configure them for maximum SEO results Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more A practical, step-by-step guide that takes the... (more)
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Search Engine Optimization Secrets
by Danny Dover
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced... (more)
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The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture • The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of ... (more)
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Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint)
by Kristopher B. Jones
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk... (more)
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The Truth About Search Engine Optimization
by Rebecca Lieb
Everything you must know to optimize your site, increase your ranking, and help customers find your site. The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and... (more)
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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
by Corey Perlman
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This... (more)
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Building Findable Websites
Web Standards SEO and Beyond
by Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site ... (more)
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Ambient Findability
by Peter Morville
How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by... (more)
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Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
by Peter Kent
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for... (more)
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Web Dragons: Inside the Myths of Search Engine Technology (The Morgan Kaufmann Series in Multimedia and Information Systems)
by I. H. Witten
In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search... (more)

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