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Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
by Jay Heinrichs, Rick Horgan, Julian Pavia, Cynthia Cannell, Kyle Kolker, Abigail Seymour
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques... (more)
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Gorgias
by Plato
Taking the form of a dialogue among Socrates, Gorgias, Polus, and Callicles, the Gorgias debates crucial questions about the nature of government. While the aspiring politician Callicles propounds the view that might is right, and the rhetorician Gorgias argues that oratory and the power to persuade represent "the greatest good," Socrates insists on the duty of politicians to consider the welfare of... (more)
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The Rhetoric of Fiction
by Wayne C. Booth
The first edition of The Rhetoric of Fiction transformed the criticism of fiction and soon became a classic in the field. One of the most widely used texts in fiction courses, it is a standard reference point in advanced discussions of how fictional form works, how authors make novels accessible, and how readers recreate texts, and its concepts and terms—such as "the implied author," "the postulated reader," and... (more)
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Rhetoric
by Aristotle
Aristotle's "Rhetoric" is a treatise on the art of persuasive public speaking. The art of oratorical persuasion was an essential skill for the successful politician during the days of ancient Greece and Aristotle's "Rhetoric" is considered one of the greatest works from antiquity on the subject. Aristotle provides a detailed analysis of the basic elements of effective speaking in the forum of public debate. While... (more)
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A Rulebook for Arguments
by Anthony Weston
Updated examples, streamlined text, and the chapter on definition reworked in a rule-based format strengthen this already strong volume. Readers familiar with the previous edition will find a text that retains all the features that make Rulebook ideally suited for use as a supplementary course book-including its modest price and compact size. Unlike most textbooks on argumentative writing, Rulebook is... (more)
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Phaedrus
by Plato
The dialogue begins with a playful discussion of erotic passion, then extends the theme to consider the nature of inspiration, love and knowledge. The centerpiece is the myth of the charioteer - the famous and moving account of the vision, fall and incarnation of the soul.
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The Rhetorical Tradition
Readings from Classical Times to the Present
by Patricia Bizzell, Bruce Herzberg
The Rhetorical Tradition — the first comprehensive anthology of primary texts covering the history of rhetoric — examines rhetorical theory from classical antiquity through the modern period. Extensive editorial material makes it an essential text for the beginning student as well as the professional scholar.
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On Bullshit
by Harry G. Frankfurt
One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern. We have no clear understanding of what bullshit is, why there is... (more)
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How to Argue and Win Every Time
At Home, at Work, in Court, Everywhere, Every Day
by Gerry Spence
The Laws of Arguing According to Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping "others" get what they want. 3. Learn that words are a weapon, and can be used hostilely in combat. 4. Know that there is always a "biological advantage" of delivering the TRUTH. 5. Assault is not argument. 6. Use fear as an ally in pubic speaking or in... (more)
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They Say/I Say
The Moves That Matter in Academic Writing
by Cathy Birkenstein, Gerald Graff
Identifying the moves that matter in academic writing in ways that students can readily understand and apply. "They Say / I Say" shows that writing well means mastering some key rhetorical moves, the most important of which involves summarizing what others have said ("they say") to set up one’s own argument ("I say"). In addition to explaining the basic moves, this book provides writing templates that... (more)
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The Trivium
The Liberal Arts of Logic, Grammar, and Rhetoric
by Sister Miriam Joseph
Opening the door for beginners who seek a thorough grounding in the first arts of human understanding, this book explains the nature of logic, grammar, and rhetoric-the three of the seven liberal arts-and how they relate to one another. In Renaissance universities, the trivium (literally, the crossing of three part way) formed the essence of the liberal arts curriculum. Examined are topics such as the nature and... (more)
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A Rhetoric of Motives
by Kenneth Burke
As critic, Kenneth Burke's preoccupations were at the beginning purely esthetic and literary; but after Counter-Statement (1931), he began to discriminate a "rhetorical" or persuasive component in literature, and thereupon became a philosopher of language and human conduct. In A Grammar of Motives (1945) and A Rhetoric of Motives (1950), Burke's conception of "symbolic action" comes into its own: all human... (more)
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The Ethics of Rhetoric
by Richard M. Weaver
Weaver's Ethics of Rhetoric, originally published in 1953, has been called his most important statement on the ethical and cultural role of rhetoric. A strong advocate of cultural conservatism, Weaver (1910-1953) argued strongly for the role of liberal studies in the face of what he saw as the encroachments of modern scientific and technological forces in society. He was particularly opposed to sociology. In... (more)
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A Grammar of Motives
by Kenneth Burke
About this book Mr. Burke contributes an introductory and summarizing remark, "What is involved, when we say what people are doing and why they are doing it? An answer to that question is the subject of this book. The book is concerned with the basic forms of through which, in accordance with the nature of the world as all men necessarily experience it, are exemplified in the attributing of motives. These forms of... (more)
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A World of Ideas
Essential Readings for College Writers
by Lee A. Jacobus
The most successful reader of its kind, A World of Ideas is ideal for composition instructors who want to introduce their students to some of the world's most important thinkers and their ideas: for example, Niccoló Machiavelli on government, Sigmund Freud on the mind, and Virginia Woolf on feminism. Because students perceive writers such as these as serious and important, they take the writing course more... (more)
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Cicero: On the Ideal Orator
by Cicero
In On the Ideal Orator, (De oratore), Cicero, the greatest Roman orator and prosewriter of his day, gives his mature views on rhetoric, oratory, and philosophy. Cast in the lively, literary form of a dialogue, this classic work presents a daring view of the orator as the master of all language communication while still emphasizing his role at the heart of Roman society and politics. Cicero's conception of the... (more)
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Plato: Complete Works
by Plato
Outstanding translation by leading contemporary scholars - many commissioned especially for this volume - are presented here in the first single edition to include the entire surviving corpus of works attributed to Plato in antiquity. In his introductory essay, John cooper gives an account of his presentation of these works, discusses questions surrounding the chronology of their composition, comments on the... (more)
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The History and Theory of Rhetoric: An Introduction (3rd Edition)
by James A. Herrick
The History and Theory of Rhetoric offers an accessible discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists. The origins and history of rhetoric, Plato, Aristotle, Roman society and rhetoric, rhetoric in Christian Europe, rhetoric in the Renaissance, Enlightenment rhetorics, and contemporary rhetoric issues. Rhetorical... (more)
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Figures of Speech ~ Sixty Ways to Turn a Phrase
by Arthur Quinn
Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the... (more)
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The Uses of Argument
by Stephen Edelston Toulmin
This reissue of the modern classic on the study of argumentation features a new Introduction by the author.

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