Shelfari Book Activity

Tags: referrals

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  The Anatomy of Buzz: How to Create Word of Mouth Marketing

  by Emanuel Rosen

  The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." Now available in paperback, The Anatomy of Buzz ,... (more)
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  How Everything is Connected to Everything Else and What it Means

  by Albert-Laszlo Barabasi

  A cocktail party. A terrorist cell. Ancient bacteria. An international conglomerate. All are networks, and all are a part of a surprising scientific revolution. Albert-L&aacuteszló Barab&aacutesi, the nation's foremost expert in the new science of networks, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously... (more)
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  How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

  by Jeffrey J. Fox

  Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as... (more)