Exploring Top Books of Shelfari

What happens when a girl on the fringe enters the realm of New York's chic, party-hopping elite? Soon after Bette Robinson quits her horrendous Manhattan banking job like the impulsive girl she's never been, the novelty of walking her four-pound dog around the unglamorous Murray Hill neighborhood wears as thin as the "What are you going to do with your life?" phone calls from her parents. Then Bette meets... (more)

The Anatomy of Buzz: How to Create Word of Mouth Marketing

The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Emanuel Rosen

The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." Now available in paperback, The Anatomy of Buzz ,... (more)

1984

by George Orwell

George Orwell's prophetic, nightmarish vision of "Negative Utopia" is timelier than ever-and its warnings more powerful.

Your Call Is Important to Us: The Truth About Bullshit

Your Call Is Important to Us: The Truth About Bullshit

by Laura Penny

“There is so much bullshit that one hardly knows where to begin...” Taking no prisoners, author Laura Penny dissects—no, disembowels—the culture of globalized, supersized, consumerized bullshit, from Bush’s White House, with its “wallpaper of phony populist sloganeering,” to Big Pharma, with its “gateway prescription drugs.” With vinegar and wit, she shows us how this smorgasbord of phoniness alienates us from... (more)

Public Relations For Dummies (For Dummies (Business & Personal Finance))

Public Relations For Dummies (For Dummies (Business & Personal Finance))

by Eric Yaverbaum

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll... (more)

Founders at Work: Stories of Startups' Early Days

Recipes: A Problem-Solution Approach

Founders at Work: Stories of Startups' Early Days

by Jessica Livingston

For would-be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source. — Chris Anderson, editor-in-chief of Wired Magazine, and author of The Long Tail "All the best things that I did at Apple came from (a) not having money and (b)... (more)

Crystallizing Public Opinion

by Edward L. Bernays

1923. Bernays, regarded by many as the father of public relations, has tried to set down in this book the broad principles that govern the new profession of public relations counsel. Contents: Part I-Scope and Functions: The Scope of the Public Relations Counsel; The Public Relations Counsel; the Increased and Increasing Importance of the Profession; and The Function of a Special Pleader. Part II-The Group and the... (more)

Public Relations Kit for Dummies

by Eric Yaverbaum

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency.... (more)

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David Meerman Scott

A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares... (more)

Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds

Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds

by Susan Gregory Thomas

An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell... (more)

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

by Martin Lindstrom, Patricia B. Seybold

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world than in their own street, they think the TV remote is broken when they... (more)

An illustrated history of brain function : imaging the brain from antiquity to the present

An illustrated history of brain function : imaging the brain from antiquity to the present

by Edwin Clarke

With 161 illustrations and 11 color plates, this classic work is a chronological survey of attempts to localize brain function from antiquity to the present with detailed interpretive captions. This work is an invaluable guide both to the history of this aspect of the neurosciences and to many of the most dramatic pictorial sources in the history of neuroanatomy and neurophysiology from the ancient world... (more)

Thinking outside the book : essays for innovative librarians

Thinking outside the book : essays for innovative librarians

by Carol Smallwood

Professionals in all areas of librarianship will find inspiration in the articles collected here--each of them innovative tips for increasing circulation, enhancing collections, and improving flexibility. With extensive experience in the nation's top libraries and media centers, the 73 contributors describe what really works based on their real-world experiences. Organized by subject, the articles offer succinct... (more)

MyCommunicationLab with E-Book Student Access Code Card for Public Relations: A Values-Driven Approach (standalone) (4th Edition)

MyCommunicationLab with E-Book Student Access Code Card for Public Relations: A Values-Driven Approach (standalone) (4th Edition)

by David Guth, Charles Marsh

MyCommunicationLab is an interactive online solution for Communication courses. This site gives you access to a wealth of resources all geared to meet individual learning needs. MyCommunicationLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This access code gives you access to all of MyCommunicationLab’s grade-boosting resources. Access code also includes a complete... (more)