Exploring Top Books of Shelfari

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

by Seth Godin

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers... (more)

The Shy Writer: An Introvert's Guide To Writing Success

The Shy Writer: An Introvert's Guide To Writing Success

by C. Hope Clark

The Shy Writer teaches the introverted writer how to function in a promotional environment, avoid intense situations, and still sell books. If you are shy and don't want to "get over it," this is the book for you.

Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking

Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking

by Steve Weber

Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace for viral marketing Ignite word of mouth with Web... (more)

Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guides)

Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guides)

by Sara Eisenman

Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those... (more)

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

by Susan Sweeney

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new... (more)

Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired... (more)

10 Minute Marketer's Secret Formula

by Tom Feltenstein

A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook. ... (more)

RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet

RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet

by Penny C. Sansevieri

DISCOVER... · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven "live promotion" techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers... (more)

Digital Portfolios: Powerful Tools for Promoting Professional Growth and Reflection 2nd editionElizabeth Hartnell-Young Maureen P Morriss

Digital Portfolios: Powerful Tools for Promoting Professional Growth and Reflection 2nd edition

by Elizabeth Hartnell-Young Maureen P Morriss

Blueprints for Success-Networking: 150 Ways to Promote

Blueprints for Success-Networking: 150 Ways to Promote

by Bette Daoust

Book Marketing from A to Z

by Francine Silverman (Editor)

Book Marketing from A to Z presents personal promotions from hundreds of authors throughout the English-speaking world, whose titles range from one to 100 in all genres. The problems of authors are universal. Be their publisher Random House or AuthorHouse, authors soon discover that book promotion is their responsibility. Arranged alphabetically into 35-40 promotional efforts, Book Marketing from A-Z is easy to... (more)

If Nobody Loves You Create the Demand: A Powerful Jolt of Entrepreneurial Energy and Wisdom

If Nobody Loves You Create the Demand: A Powerful Jolt of Entrepreneurial Energy and Wisdom

by Joel A. Freeman

ABOUT THE BOOK: According to the Ewing Marion Kauffman Foundation (an organization that promotes entrepreneurship & education) there are approximately 10 million Americans involved in starting a new business at any given time. The book and popular seminar program, "If Nobody Loves You, Create The Demand" have emerged over the years as author, Dr. Joel Freeman, has built his own... (more)

The Frugal Book Promoter: How To Do What Your Publisher Won't (How To Do It Frugally Series of Books)

The Frugal Book Promoter: How To Do What Your Publisher Won't (How To Do It Frugally Series of Books)

by Carolyn Howard-Johnson

Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she... (more)

Fuck Vision: La Vision de La Fucktory: El Libro Que Cambiara Para Siempre Tu Vision del Mundo (Rompeolas)Jm Jose Maria Martinez

Fuck Vision: La Vision de La Fucktory: El Libro Que Cambiara Para Siempre Tu Vision del Mundo (Rompeolas)

by jm Jose? Mari?a Marti?nez

I'd Rather Be in the Studio!

by Alyson B. Stanfield

I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail... (more)

Who Gets Promoted, Who Doesn't and Why: 10 Things You'd Better Do If You Want to Get Ahead

Who Gets Promoted, Who Doesn't and Why: 10 Things You'd Better Do If You Want to Get Ahead

by Donald Asher

If you want to get ahead, you have to go above and beyond your job description. Examining the factors that put some employees on the road to success while others stagnate, WHO GETS PROMOTED, WHO DOESN'T, AND WHY outlines 10 hard truths of career advancement, offering a strategic plan for making an impression on your employer. Packed with stories from a wide variety of fields and industries, WHO GETS... (more)

A Retailer's Guide to Frugal In-Store Promotions: How-To Increase Profits and Spit in the Eyes of Economic Downturns Using Thrifty Events and Sales Te

A Retailer's Guide to Frugal In-Store Promotions: How-To Increase Profits and Spit in the Eyes of Economic Downturns Using Thrifty Events and Sales Te

by Carolyn Howard-Johnson

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, ... (more)

A History of African American Jazz and Blues

A History of African American Jazz and Blues

by Joan Cartwright

This Business of Music Marketing and Promotion, Revised and Updated Edition

This Business of Music Marketing and Promotion, Revised and Updated Edition

by Tad Lathrop

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the Web and other technological developments have revolutionized... (more)

Mansfield ParkJane Austen

Shelfari Book Activity

Tags: promotion

by Seth Godin

by C. Hope Clark

by Steve Weber

by Sara Eisenman

by Susan Sweeney

Transform Your Business by Being Remarkable

by Seth Godin

by Tom Feltenstein

by Penny C. Sansevieri

by Elizabeth Hartnell-Young Maureen P Morriss

by Bette Daoust

by Francine Silverman (Editor)

by Joel A. Freeman

by Carolyn Howard-Johnson

by jm Jose? Mari?a Marti?nez

by Alyson B. Stanfield

by Donald Asher

by Carolyn Howard-Johnson

by Joan Cartwright

by Tad Lathrop

by Anna Massey