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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in... (more)
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The Fall of Advertising and the Rise of PR
by Al Ries, Laura Ries
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually... (more)
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Everyone Worth Knowing
by Lauren Weisberger
What happens when a girl on the fringe enters the realm of New York's chic, party-hopping elite? Soon after Bette Robinson quits her horrendous Manhattan banking job like the impulsive girl she's never been, the novelty of walking her four-pound dog around the unglamorous Murray Hill neighborhood wears as thin as the "What are you going to do with your life?" phone calls from her parents. Then Bette meets... (more)
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Putting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR
by Brian Solis
"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." Seth Godin, Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read... (more)
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Deadly Spin
An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
by Wendell Potter
Wendell Potter is the insurance industry's worst nightmare. In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior VP of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with... (more)
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of... (more)
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PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
by Trevor Morris
Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and others feel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people... (more)
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I Need a Killer Press Release--Now What???: A Guide to Online PR
by Janet Meiners Thaeler
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and... (more)
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PR 2.0
New Media, New Tools, New Audiences
by Deirdre Breakenridge
Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from PR2.0." Maura Mahoney, Senior Director, RCN Metro Optical Networks "P.R. 2.0 is a must-read for any marketing or PR professional. It is... (more)
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World Wide Rave
Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
by David Meerman Scott
A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares... (more)
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Crush It!
Why Now Is the Time to Cash In on Your Passion
by Gary Vaynerchuk
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over... (more)
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The Handbook of Strategic Public Relations and Integrated Communications
by Clarke Caywood
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's... (more)
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Public Relations For Dummies (For Dummies (Business & Personal Finance))
by Eric Yaverbaum
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll... (more)
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
by Peter Shankman
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
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Guerrilla Marketing
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a... (more)
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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
by Richard Laermer
Become the word on the street. On TLC's new TV series Taking Care of Business , Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR , you'll learn how to hone your pitch, build relationships with the press, and gain... (more)
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Media 08
by Janine Gibson
Completely reinvented for the digital age, this edition of the hugely popular guide (formerly the "Media Directory") will additionally focus on how to survive as a media worker, or as a student looking to get in to a rapidly changing industry. Fresh 'new media' section includes an entirely new range of contacts including software publishers, online publishers, digital media planners and buyers.
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How to Get into Advertising (How to Get Into)
by Andrea Neidle
Offering information on websites, publications and agencies, this guide is for anyone considering a career in advertising, media or marketing. It has information on jobs in account management, planning, media, copywriting, art direction, sales promotion and TV production.
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Harry Potter: Book 3
Harry Potter and the Prisoner of Azkaban
by J. K. Rowling
Harry Potter is having a rough year. When he first runs away from his Aunt and Uncle he finds out that a notorious criminal is after him, and starts to wonder why. At the beginning of his 3rd year, thinks he may have seen a death omen in one of his special classes. In this third book of the hugely popular Harry Potter series, Harry finds himself on his greatest adventure yet! Finding himself face to face with a... (more)
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Jackdaws
by Ken Follett
In his own bestselling tradition of Eye of the Needle and The Key to Rebecca, Ken Follett delivers a breathtaking novel of suspense set in the most dangerous days of World War II. He once again strikes Nazi pay dirt as a gang of all-female saboteurs go behind German lines.

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