Shelfari Book Activity

Tags: positioning

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  Positioning

  The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

  by Al Ries, Jack Trout

  Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens... (more)
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  The 22 Immutable Laws of Marketing

  by Al Ries, Jack Trout

  Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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  Marketing Warfare

  by Al Ries, Jack Trout

  The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses... (more)
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  CSS Mastery

  Advanced Web Standards Solutions

  by Simon Collison, Andy Budd, Cameron Moll

  Over the past couple of years, web designers and developers have begun taking more care in designing and building web sites. Less readily do they turn to old-fashioned techniques such as GIF spacers, tables for layout, and deprecated HTML elements, which can cause accessibility/usability problems and are just bad practice. There are three main web standards married together to create usable, standards-compliant... (more)
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  Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

  by Scott M. Davis

  In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture... (more)
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  Jack Trout on Strategy

  by Jack Trout

  From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and... (more)
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  Action Selling, How to Sell Like a Professional, Even If You Think You Are One

  by Duane Sparks

  What you will get from Action Selling - The BookA quick and enjoyable read, in story form, that will give you more insight into selling in 2 hours than many salespeople gain in their entire careers. A proven system for managing and conducting the entire sales process - one that gives you a road map to follow that moves the sale forward. This selling system applies to any industry and... (more)
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  The Brand Gap: Expanded Edition

  by Marty Neumeier

  THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential... (more)
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  Principles of Marketing 13th Edition a South Asian Perspective

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  Zag: The Number One Strategy of High-Performance Brands

  by Marty Neumeier

  "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical... (more)
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  Adweek Books

  Eating the Big Fish

  How Challenger Brands Can Compete Against Brand Leaders

  by Adam Morgan

  "Eating the Big Fish is on fire with ideas. Best in the marketplace." —Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked so well for us. A must read for... (more)