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Influence: The Psychology of Persuasion

by Robert B. Cialdini

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions... (more)

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

by Kevin Hogan

This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis,... (more)

Teach Yourself Body Language

by Gordon R. Wainwright

More than 90 percent of all face-to-face communications are nonverbal. This "body language" can have a profound influence on how we respond to one another. Learn how to interpret these clues and use them to convey a positive personal and professional image.

Talk Language

by Allan Pease, Alan Garner

Sometimes people are so busy communicating they don't listen to each other. TALK LANGUAGE tells you how to understand what people are really saying, and why. Words represent only a small part of the information transmitted in conversation; just as important are circumstances and body language. TALK LANGUAGE shows how to decode a wide range of everyday signals, so you can get the message or intentions a speaker is... (more)

Effective Presentation Skills

by Robert Dilts

At some point in our lives we are probably all called upon to make a presentation. It may be at school, a social function or for some professional purpose. the demands of the information Age make it increasingly necessary and likely that we will need to make presentations as part of normal activities. Making an effective presentation requires the ability to communicate and relate to other people. These are very... (more)

Presenting to Win

by Jerry Weissman

The Secret Sales Pitch: An Overview of Subliminal Advertising

The Secret Sales Pitch: An Overview of Subliminal Advertising

by August Bullock

-A fascinating look at how media manipulates the mind; -A handbook for marketing, psychology, sociology, and related classes; -A "how to manual" for artists, advertisers, and business people interested in subliminal techniques. The Secret Sales Pitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public unconsciously. These subliminal... (more)

Principles of Speech Communication: Brief

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