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Tags: persuasion

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  Influence

  The Psychology of Persuasion

  by Robert B. Cialdini

  Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be... (more)
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  Persuasion

  by Jane Austen

  Anne Elliot is living under the spectre of regret. Many years ago, she was convinced to break off an engagement to a penniless Mr. Frederick Wentworth. Now, he has returned as the rich and successful Captain Wentworth, hero of the Napoleonic War. How will Anne bear seeing him be the admirer of a young and beautiful relative? Will her quiet and shy nature deny her a second chance at love?
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  The Tipping Point

  How Little Things Can Make a Big Difference

  by Malcolm Gladwell

  This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell's new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to... (more)
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  Yes!: 50 Scientifically Proven Ways to Be Persuasive

  by Robert B. Cialdini, Noah J. Goldstein

  Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day... (more)
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  The 48 Laws of Power

  by Robert Greene

  Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention--grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the... (more)
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  Nudge

  Improving Decisions About Health, Wealth, and Happiness

  by Richard H. Thaler, Cass R. Sunstein

  Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal... (more)
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  How to Win Friends and Influence People

  by Dale Carnegie

  YOU CAN GO AFTER THE JOB YOU WANT...AND GET IT! YOU CAN TAKE THE JOB YOU HAVE...AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU'RE IN...AND MAKE IT WORK FOR YOU! For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available... (more)
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  How to Argue and Win Every Time

  At Home, at Work, in Court, Everywhere, Every Day

  by Gerry Spence

  The Laws of Arguing According to Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping "others" get what they want. 3. Learn that words are a weapon, and can be used hostilely in combat. 4. Know that there is always a "biological advantage" of delivering the TRUTH. 5. Assault is not argument. 6. Use fear as an ally in pubic speaking or in... (more)
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  Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

  by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

  Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to... (more)
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  Getting to Yes

  Negotiating Agreement Without Giving in

  by Roger Fisher, William Ury, Bruce Patton

  Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has sold over 1 million copies in its various editions. This completely revised edition is a universal guide to the art of negotiating personal and professional disputes. It offers a concise strategy for coming to mutually acceptable agreements in every sort of conflict.
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  Tell to Win

  Connect, Persuade, and Triumph with the Hidden Power of Story

  by Peter Guber

  Why do you need this book?  Because today everyone -- whether they know it or not -- is in the emotional transportation business.  More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action.  Simply put, if you can’t tell it, you can’t sell it. Historically, stories have always been igniters of action, moving people to do... (more)
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  Made to Stick

  Why Some Ideas Survive and Others Die

  by Chip Heath, Dan Heath

  Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die?... (more)
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  Thank You for Arguing

  What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

  by Jay Heinrichs, Rick Horgan, Julian Pavia, Cynthia Cannell, Kyle Kolker, Abigail Seymour

  Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques... (more)
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  Presenting to Win

  The Art of Telling Your Story

  by Jerry Weissman

  In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical... (more)
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  Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

  by Mark Goulston

  The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston... (more)
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  Fascinate

  Your 7 Triggers to Persuasion and Captivation

  by Sally Hogshead

  What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive... (more)
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  Persuading Annie

  by Melissa Nathan

  After years as a sweet, good-natured pushover, Annie Markham has had to face up to three hard truths: You've got to be tough to succeed in business and romance. Sometimes your meddling loved ones are right about your worthless, no-good boyfriend being worthless and no good. The only reliable thing about men is that they're totally unreliable. Okay, she's been persuaded. So now, seven years after wisely... (more)
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  Little Red Book of Selling: 12.5 Principles of Sales Greatness

  by Jeffrey H. Gitomer

  Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case. Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives. ... (more)
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  Words That Work

  It's Not What You Say, It's What People Hear

  by Frank I. Luntz

  The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21... (more)
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  Sway

  The Irresistible Pull of Irrational Behavior

  by Ori Brafman, Rom Brafman

  A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational... (more)