Exploring Top Books of Shelfari

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

by Lon Safko

The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how... (more)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in... (more)

The Big Red Fez: How To Make Any Web Site Better

The Big Red Fez: How To Make Any Web Site Better

by Seth Godin

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical,... (more)

Call to Action

Secret Formulas to Improve Online Results

by Bryan Eisenberg, Jeffrey Eisenberg

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If... (more)

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson, Amy Levinson, Jeannie Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a... (more)

The Long Tail

Why the Future of Business is Selling Less of More

by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket... (more)

eBrands: Building an Internet Business at Breakneck Speed

eBrands: Building an Internet Business at Breakneck Speed

by Phil Carpenter

Essential Strategies for Building Powerful eBrands At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. The companies that win their wallets will be those that invest now in building premier electronic brands, or eBrands. While scores of books have... (more)

Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand

by Marc Braunstein

The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. But the Web is certainly no magic bullet, and setting your business apart requires that you understand exactly how the Internet fits in with all the other elements of your company's growth strategy. Inside, two experts reveal their knowledge of how to deepen and profit from... (more)

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)

by Stephanie Diamond

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has... (more)

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small BusinessBudget

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small BusinessBudget

by Lori Culwell

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the “big boys.” Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another “graphic design for the web” book, Culwell offers invaluable insider advice on what it takes to build a... (more)

Online Marketing: A Customer-Led Approach

Online Marketing: A Customer-Led Approach

by Richard Gay

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer... (more)

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

by Corey Perlman

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This... (more)

Theory in Practice

The New Community Rules

Marketing on the Social Web

by Tamar Weinberg

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral... (more)

Be The Bulb!

by Lori Martinek

Be the person who lights up a room and attracts others with your energy. Own the company that customers love to work with and the brands that they want to buy. Project Motivational Energy that gets people buzzing and creates the professional and personal success you long for! Whether you want to be a successful entrepreneur, a dynamic leader or the life of the next party, you can have all of it and more when you... (more)

Winning Results with Google AdWords, Second Edition

Winning Results with Google AdWords, Second Edition

by Andrew Goodman

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing... (more)

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Tags: online marketing