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Tags: no bullshit guide

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  Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

  by Luke Sullivan

  Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé, Hey Whipple, Squeeze This is both an insider’s guide to writing great ads and an unapologetic send up of all that’s heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a... (more)