Exploring Top Books of Shelfari

Influence: The Psychology of Persuasion

by Robert B. Cialdini

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions... (more)

Selling for Dummies, Second Edition

by Tom Hopkins

Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others' needs before your own. With selling skills in your arsenal, you'll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too). But this guide is not only for traditional salespeople who want career... (more)

Irresistibility: Secrets of Selling Yourself

Irresistibility: Secrets of Selling Yourself

by Philippa Davies

In a world full of job uncertainty and portfolio careers, there is one vital skill that all of us should develop - that of selling ourselves. Based on her experience as psychologist on the Labour Party's election campaign and a decade training people in companies such as BA, BT and M&S, Philippa Davies' book takes an insightful look into the very personal aspects of irresistibility. The book includes advice... (more)

Principles of Speech Communication: Brief

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