Exploring Top Books of Shelfari

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

by Joanne Scheff Bernstein

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit... (more)

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition

by Gary J. Stern

Don't just wish for marketing resultsget them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to helpand attract... (more)

Why Bad Presentations Happen to Good Causes (and how to ensure they won't happen to yours)Andy Goodman & Cause Communications

Why Bad Presentations Happen to Good Causes (and how to ensure they won't happen to yours)

by Andy Goodman & Cause Communications

A New Framework for Building Participation in the Arts :

A New Framework for Building Participation in the Arts :

by Lloyd S. Dixon, Kevin F. McCarthy

Arts organizations across the country are actively expanding their efforts to increase public participation in their programs. This report presents the findings of a RAND study sponsored by the Wallace-Reader's Digest Funds that looks at the process by which individuals become involved in the arts and attempts to identify ways in which arts institutions can most effectively influence this process. The report... (more)

The Art of Facilitation: How to Create Group Synergy

The Art of Facilitation: How to Create Group Synergy

by Dale Hunter

The Art of Facilitation provides a superb training resource for facilitators and enables group members to understand facilitation and to take on this role themselves. It also provides access to the source of group empowerment and shows how to create group synergy. Divided into four major components, this book will give you the insight, tools and resources you need to help your group work easily and more... (more)

Branding For Success!

by Larry Checco

You're on summer vacation, driving to the beach. You've been in the car for nearly three hours. The kids are in the back seat screaming that they're hungry and need to go to the bathroom. You look up ahead and see two options: one is McDonald's golden arches; the other is a sign for Frank's Home-Style Cooking. Where do you stop? And why? Even if you choose to bypass McDonald's, its... (more)

Generating Buzz: Strategic Communications for Nonprofit BoardsSally J. Patterson

Generating Buzz: Strategic Communications for Nonprofit Boards

by Sally J. Patterson

Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read

by Cheryl Woodard

Everything you need to raise awareness, membership and money! Nonprofits have certain advantages passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals you need to communicate your mission effectively. You can do it -- let Every Nonprofit's Guide to Publishing show you how! Practical and hands on, this book shows you how to... (more)

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

by Sandra L. Beckwith

Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes. In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's... (more)

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series)

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series)

by Alan R. Andreasen

Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience... (more)

The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups

The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups

by Judith Sharken Simon

Practical and easy to use Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action: 1. Create a focused purpose statement 2. Set up a realistic timeline 3. Decide who and... (more)

Selling Goodness: Library Edition

by Michael Levine

Managing Accountability (Jossey Bass Public Administration Series)

Managing Accountability (Jossey Bass Public Administration Series)

by Kevin P. Kearns

Managing for Accountability is an invaluable guide for organizations struggling with issues of accountability and for managers who want to maintain their outstanding record in serving the public trust. Shows how to take a proactive approach to accountability and offers a range of practical, proven strategic management approaches, advice on implementing strategic tools, illustrative examples, useful checklists,... (more)

Promoting Issues & Ideas: A Guide to Public Relations for Nonprofit Organizations

How to Get Noticed by the National Media

How to Get Noticed by the National Media

by Jeff Lewis

Organizations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered-targeting the most appropriate reporters and producers for a story, pitching ideas to print... (more)

A Primer on Nonprofit Pr: If Charity Begins at Home...

A Primer on Nonprofit Pr: If Charity Begins at Home...

by Kathleen A. Neal

•Chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit •Plan a fundraising event, deal with a crisis, defuse a tense situation, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public •Let this book be your how-to manual for a successful public relations program

The Activist Cookbook: Creative Actions for a Fair Economy

The Activist Cookbook: Creative Actions for a Fair Economy

by Andrew Boyd

Message Matters: Succeeding at the Crossroads of Mission and Market

Message Matters: Succeeding at the Crossroads of Mission and Market

by Rebecca K. Leet

How to communicate so that people will listenand act! It's a common nonprofit complaint, ""When we're dealing with such important issueswhy aren't more people listening?"" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It... (more)

Accent on Recognition: Saying Thank You to Donors and Volunteers

Accent on Recognition: Saying Thank You to Donors and Volunteers

Cutting Through the E-Maze: Marketing Strategy (Part II).(non profit websites): An article from: Fund Raising ManagementTodd Baker

Cutting Through the E-Maze: Marketing Strategy (Part II).(non profit websites): An article from: Fund Raising Management

by Todd Baker

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on June 1, 2001. The length of the article is 4034 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: ... (more)

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Tags: marketing/communications