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Tags: ikki

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  Crossing the Chasm

  Marketing and Selling High-Tech Products to Mainstream Customers

  by Geoffrey A. Moore

  Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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  Inside the Tornado

  Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

  by Geoffrey A. Moore

  In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether... (more)
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  Blue Ocean Strategy

  How to Create Uncontested Market Space and Make Competition Irrelevant

  by W. Chan Kim, Renee Mauborgne

  Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a... (more)
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  The Starbucks Experience

  5 Principles for Turning Ordinary Into Extraordinary

  by Joseph A. Michelli

  WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed... (more)