Exploring Top Books of Shelfari

How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media

How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media

by Gregory Thomas

Logos are everywhere. You can't walk down a supermarket aisle, open a magazine, drive down the highway or turn on tv without being pummeled with graphic IDs that shout, "Apple Computers!" or "Nike!" or "Purina!" Now see where great logos, symbols and icons come from. If you want to understand what makes them "tick"--what makes them good --then look here. This is not your typical collection of ... (more)

Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols

by Leslie Cabarga

This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts,... (more)

Corporate Identity Design

by Veronica Napoles

In a market cluttered with big and small companies competing for the consumer’s attention, public image becomes more critical than ever to the success of any business. Veronica Napoles’s Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a... (more)

Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands

Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands

by Jeff Fisher

*Showcases recent identity work for as variety of industries *Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities... (more)

Helvetica: Homage to a Typeface

by Lars Mu?ller

Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes, signals and signs that flavour urban life. This book sings the praises of the honest worker and solo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years.... (more)

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Tags: identity design