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Tags: hans

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  The Book Thief

  by Markus Zusak

  Set during World War II in Nazi Germany, Markus Zusak’s groundbreaking new novel is the story of Liesel Meminger, a foster girl living outside of Munich. Liesel scratches out a meager existence for herself by stealing something she can’t resist–-books. With the help of her best friend Rudy, she learns to live on Himmel Street after her brother dies on the train-ride there. She learns to read thanks to her... (more)
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  Call to Action

  Secret Formulas to Improve Online Results

  by Bryan Eisenberg, Jeffrey Eisenberg

  Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If... (more)
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  Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

  by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

  Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to... (more)
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  Communicating Design

  Developing Web Site Documentation for Design and Planning

  by Daniel M. Brown

  Most discussion about Web design seems to focus on the creative process, yet turning concept into reality requires a strong set of deliverables—the documentation (concept model, site maps, usability reports, and more) that serves as the primary communication tool between designers and customers. Here at last is a guide devoted to just that topic. Combining quick tips for improving deliverables with in-depth... (more)
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  Lionboy: Book 1

  Lionboy

  by Zizou Corder

  When his parents are kidnapped, Charlie Ashanti stes of on a mission to save them. Along with his cleverness and bravery, he has one more trick up his sleeve... Charlie has the odd but amazing ability to speak cat! throughout his voyage, Charlie uses his special talent to aid him on his journey. He uses the information he gains from the cats he talks to, from stray cats on the streets of London and Paris, to... (more)
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  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

  by Tim Ash

  How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with... (more)
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  Advanced Web Metrics with Google Analytics

  by Brian Clifton

  Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets... (more)
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  Netherland

  by Joseph O'Neill

  In a New York City made phantasmagorical by the events of 9/11, Hans--a banker originally from the Netherlands--finds himself marooned among the strange occupants of the Chelsea Hotel after his English wife and son return to London. Alone and untethered, feeling lost in the country he had come to regard as home, Hans stumbles upon the vibrant New York subculture of cricket, where he revisits his lost childhood... (more)
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  Multichannel Marketing: Metrics and Methods for On and Offline Success

  by Akin Arikan

  No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure... (more)
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  Always Be Testing: The Complete Guide to Google Website Optimizer

  by Bryan Eisenberg, John Quarto-von Tividar

  Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar,... (more)
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  The Design of Sites

  Patterns for Creating Winning Web Sites

  by Jason I. Hong, James A. Landay, Douglas K. Van Duyne

  <> Praise for the second edition of The Design of Sites   "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, <I see> the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve... (more)