Exploring Top Books of Shelfari

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be ... (more)

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by John Battelle

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture • The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of ... (more)

What Would Google Do?

by Jeff Jarvis

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At... (more)

Google Hacks: 100 Industrial-Strength Tips & Tools

Google Hacks: 100 Industrial-Strength Tips & Tools

by Paul Bausch, Rael Dornfest, Tara Calishain

Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base,... (more)

Web Analytics

An Hour a Day

by Avinash Kaushik

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more... (more)

Google Office: The Missing Manual

by Nancy Conner

Among its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings. Google... (more)

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics

by Brian Clifton

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets... (more)

The Big Switch: Rewiring the World, from Edison to Google

The Big Switch: Rewiring the World, from Edison to Google

by Nicholas G. Carr

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture. A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also... (more)

GOOGLE STORY, THE (REV ED)

by David A. Vise

Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin... (more)

Google Maps Hacks: Tips & Tools for Geographic Searching and Remixing (Hacks)

Google Maps Hacks: Tips & Tools for Geographic Searching and Remixing (Hacks)

by Rich Gibson

Want to find every pizza place within a 15-mile radius? Where the dog parks are in a new town? The most central meeting place for your class, club or group of friends? The cheapest gas stations on a day-to-day basis? The location of convicted sex offenders in an area to which you may be considering moving? The applications, serendipitous and serious, seem to be infinite, as developers find ever more creative ways... (more)

Dave Gorman's Googlewhack Adventure

by Dave Gorman

If someone called you a 'googlewhack' what would you do? Would you end up playing table tennis with a nine year-old boy in Boston? Would you find yourself in Los Angeles wrangling snakes, or would you go to China to be licked by a performance artist? If your name is Dave Gorman, then all of these things could be true. Fuelled by a lust for life and a desperate desire to do anything except what he's supposed to be... (more)

Mining Google Web Services: Building Applications with the Google API

Mining Google Web Services: Building Applications with the Google API

by John Mueller

Google's Web Services provide all kinds of powerful capabilities that you can leverage in your Internet programs. Here's a book that teaches you how to develop practical Google Web Services applications. Learn how to embed the popular search engine in a web site, create applications for optimizing complex searches, automatically monitor the web for specified information, develop custom applications to avoid... (more)

Google and the Myth of Universal Knowledge: A View from Europe

Google and the Myth of Universal Knowledge: A View from Europe

by Jean-Noël Jeanneney

The recent announcement that Google will digitize the holdings of several major libraries sent shock waves through the book industry and academe. Google presented this digital repository as a first step towards a long-dreamed-of universal library, but skeptics were quick to raise a number of concerns about the potential for copyright infringement and unanticipated effects on the business of research and... (more)

Gwt in Action: Easy Ajax with the Google Web Toolkit

Gwt in Action: Easy Ajax with the Google Web Toolkit

by Adam Tacy, Robert Hanson

The Google Web Toolkit is a new technology that automatically translates Java into JavaScript, making Ajax applications easier to code and deploy. GWT in Action is a comprehensive tutorial for Java developers interested in building the next generation of rich, web-based applications. This book was written by Robert Hanson, creator of the popular GWT Widget Library and Adam Tacy a major contributor to the GWT... (more)

Google<sup>®</sup>SketchUp<sup>®</sup>7 For Dummies<sup>®</sup> (For Dummies (Computer/Tech))

Google^®SketchUp^®7 For Dummies^® (For Dummies (Computer/Tech))

by Aidan Chopra

Considerably easier to use than other 3D software, Google SketchUp has found a niche in architecture, landscaping, real estate development, furniture building, and other design professions The fun and friendly approach assumes no previous 3D modeling experience and explains the basic concepts involved in 3D modeling Shows readers how to build a 3D model, print it, share it, export it to another... (more)

Using Google App Engine

by Charles Severance

With this book, you can build exciting, scalable web applications quickly and confidently, using Google App Engine -- even if you have little or no experience in programming or web development. App Engine is one of the most exciting web technologies to appear in the last year, providing a simple, easy-to-use application framework with basic web tools. While Google's own tutorial assumes significant development... (more)

Google Apps Hacks

by Philipp Lenssen

Can Google applications really become an alternative to the venerable Microsoft Office suite? Conventional wisdom may say no, but practical wisdom says otherwise. Right now, 100,000 small businesses are currently running trials of Google office applications. So are large corporations such as General Electric and Proctor & Gamble. Google Apps Hacks gets you in on the action with several ingenious ways to push... (more)

Google Hacking for Penetration Testers, Volume 2

Google Hacking for Penetration Testers, Volume 2

by Johnny Long

"Understanding the adversary mindset is an important element in designing and developing effective protective strategies."—Amit Yoran, Former Director of the National Cyber Security Division, Department of Homeland Security Explore the Dark Side of Googling Morph Google from "Directory Assistance Please" into a Rig Mounted Pneumatic Rock Drill See How Bad Guys Use Portscans, CGI Scans, and Web... (more)

Planet Google: One Company's Audacious Plan To Organize Everything We Know

Planet Google: One Company's Audacious Plan To Organize Everything We Know

by Randall E. Stross

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the... (more)

Food 2.0

Secrets from the Chef Who Fed Google

by Charlie Ayers

In a cutting edge cookbook for the Internet generation, Google’s legendary founding super-chef, Charlie Ayers, tells you everything you need to know about the newest nutrition buzzword: brainfood. He outlines the basics on how the right foods can transform your mind and body, and then teaches you how to stock your kitchen with the healthiest foods available. Raw, organic, and fermented is Charlie’s mantra, which... (more)

Shelfari Book Activity

Tags: google

Inside the Hottest Business, Media, and Technology Success of Our Time

by David A. Vise

by John Battelle

by Jeff Jarvis

by Paul Bausch, Rael Dornfest, Tara Calishain

An Hour a Day

by Avinash Kaushik

by Nancy Conner

by Brian Clifton

by Nicholas G. Carr

by David A. Vise

by Rich Gibson

by Dave Gorman

by John Mueller

by Jean-Noël Jeanneney

by Adam Tacy, Robert Hanson

by Aidan Chopra

by Charles Severance

by Philipp Lenssen

by Johnny Long

by Randall E. Stross

Secrets from the Chef Who Fed Google

by Charlie Ayers