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  Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

  by Alina Wheeler

  This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven,... (more)