Exploring Top Books of Shelfari

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket... (more)

e-Business Intelligence: Turning Information into Knowledge into Profit

e-Business Intelligence: Turning Information into Knowledge into Profit

by Bernard Liautaud

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of ebusiness intelligence--intranets, extranets, and business-to-business ecommerce. He describes cutting-edge strategies for accessing,... (more)

We-think: The Power of Mass Creativity

by Charles Leadbeater

Society is based not on mass consumption now but on mass, innovative participation - as is clear in phenomena from Wikipedia, Youtube and Craigslist to new forms of scientific research and political campaigning. This new mode of 'We-think' is reshaping the way we work, play and communicate."We-think" is about what the rise of these phenomena (not all to do with the internet) means for the way we organise ourselves... (more)

Pecking Order: A Novel

by Omar Tyree

New York Times bestselling author Omar Tyree continues to write captivating novels with Pecking Order, the tale of an ambitious young accountant, Ivan Davis, who jumps into the high-stakes racket of industry promotions and celebrity parties in Southern California. Starting with a simple plan to promote business network events among the rich, famous, and frivolous clients he works with, Ivan begins to make a... (more)

Practical E-Manufacturing and Supply Chain Management

Practical E-Manufacturing and Supply Chain Management

by Gerhard Greeff, Ranjan Ghoshal B.Sc(Chem)(Hons) M.Sc

New technologies are revolutionising the way manufacturing and supply chain management are implemented. These changes are delivering manufacturing firms the competitive advantage of a highly flexible and responsive supply chain and manufacturing system to ensure that they meet the high expectations of their customers, who, in today's economy, demand absolutely the best service, price, delivery time and product... (more)

Internet Strategie 2.0Ben Tiggelaar

Internet Strategie 2.0

by Ben Tiggelaar

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

by Steven M. Cristol

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this... (more)

Creating Commercial Web Sites

by Kim Hampton

After reading this book, a person with reasonable skills will be able to design commercial Web systems at the level presented by major corporations. The book provides step-by-step instructions, professionsl design tips, and guidelines for effective publications. Includes an interactive workshop CD with all the necessary tools and materials to follow the book's examples and create new commercial Web pages and... (more)

The Age of E-Tail: Conquering the New World of Electronic Shopping

The Age of E-Tail: Conquering the New World of Electronic Shopping

by Alex Birch

The Age of E-Tail shows how giants like Amazon.com and eBay dominate the e-tail space and helps aspiring e-tailers to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a wholesaler or a service provider, The Age of E-Tail will help you develop the strategy and tactics you will need to prosper in the digital economy.

Web Commerce Technology Handbook (McGraw-Hill Series on Computer Communication)

Web Commerce Technology Handbook (McGraw-Hill Series on Computer Communication)

by Daniel Minoli

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and... (more)

E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

by Michael E. Gerber

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery . A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how... (more)

loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

by Frederick Newell

"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldand outlines the fundamentals needed to build customer loyalty that will last.

Kotler on Marketing: How to Create, Win, and Dominate Markets

Kotler on Marketing: How to Create, Win, and Dominate Markets

by Philip Kotler

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

Cyber Rules : Strategies for Excelling at E-Business

Cyber Rules : Strategies for Excelling at E-Business

by Thomas M. Siebel

The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer... (more)

Enterprise E-Commerce

by Peter Fingar

To compete in the emerging digital economy, Global 2,000 companies will need to change their business models, rethink the way they work and extend their internal business processes out to their suppliers, trading partners and customers.This comprehensive guide takes a holistic view of business and technology, enabling CEOs, COOs, CTOs, CIOs and project development teams to move boldly into their e-Commerce... (more)

E-Business: Roadmap for Success

by Ravi Kalakota

Shows how e-commerce has evolved into e-business, identifying 20 key e-business trends that prevail in today's economy. Reveals how managers are changing their strategies and the structure of their organizations to take advantage of the benefits of e-commerce and e-business. Previous edition: c1999. DLC: Electronic commerce.

Strategic Electronic Marketing: Managing E-Business

Strategic Electronic Marketing: Managing E-Business

by Brad Alan Kleindl

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear,... (more)

Shelfari Book Activity

Tags: e-business

The Long Tail

Why the Future of Business is Selling Less of More

by Chris Anderson