Shelfari Book Activity

Tags: dialing8

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  Socialnomics

  How Social Media Transforms the Way We Live and Do Business

  by Erik Qualman

  A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social... (more)
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  Business Model Generation

  A Handbook for Visionaries, Game Changers, and Challengers

  by Alexander Osterwalder, Yves Pigneur

  Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners... (more)
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  The Accidental Creative

  How to Be Brilliant at a Moment's Notice

  by Todd Henry

  Have better ideas, faster, without the stress and burnout. It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular... (more)
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  Launch : how to quickly propel your business beyond the competition

  by Michael A. Stelzner

  p>If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in... (more)
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  The Domino Project: Book 2

  Do the Work

  by Steven Pressfield

  Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don't know where to start? The answer is Do the Work , a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance – a tool that will... (more)
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  Relationship marketing mastery : the complete guide to building a large, loyal, profitable network using the social web

  by Mari Smith

  A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers... (more)
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  Uncertainty

  Turning Fear and Doubt into Fuel for Brilliance

  by Jonathan Fields

  Jonathan Fields knows the risks-and potential power-of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a 3-month old baby, he signed a lease to launch a yoga center in the heart of New York City. . . the day before 9/11. But he survived, and along the way he developed a fresh approach to transforming uncertainty, risk of loss, and exposure to... (more)
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  No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

  by Erik Deckers, Jason Falls

  This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly... (more)
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  Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

  by Robert Rose

  Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a... (more)
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  Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

  by Joe Teixeira

  Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover... (more)
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  Content Rules

  How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

  by C.C. Chapman, Ann Handley

  Create bold web content and build a loyal customer base online Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success... (more)
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  Visual Meetings

  How Graphics, Sticky Notes & Idea Mapping Can Transform Group Productivity

  by David Sibbet

  Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups. Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and... (more)
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  Measure What Matters

  Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

  by Katie Delahaye Paine

  In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the... (more)
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  The Domino Project: Book 1

  Poke the Box

  by Seth Godin

  We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it... (more)
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  Outsmarting Google : SEO secrets to winning new business

  by Evan Bailyn, Bradley Bailyn

  Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts   By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the... (more)
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  Crush It!

  Why Now Is the Time to Cash In on Your Passion

  by Gary Vaynerchuk

  Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over... (more)
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  37 signals business books: Book 2

  Rework

  by Jason Fried, David Heinemeier Hansson, Jason Fried

  From the founders of the trailblazing software company 37signals, here is a different kind of business book – one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And... (more)
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  Making Ideas Happen

  Overcoming the Obstacles Between Vision and Reality

  by Scott Belsky

  How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build... (more)
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  Exploiting Chaos

  150 Ways to Spark Innovation During Times of Change

  by Jeremy Gutsche

  The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business... (more)
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  Facebook Marketing: An Hour a Day

  by Chris Treadaway, Mari Smith

  Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's... (more)