Exploring Top Books of Shelfari

Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

by Gordon MacKenzie

Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of... (more)

Niche Envy: Marketing Discrimination in the Digital Age

Niche Envy: Marketing Discrimination in the Digital Age

by Joseph Turow

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or... (more)

Net Worth

by John Hagel III, Marc Singer

Consumers already recognize the need to protect their privacy when using the Internet to communicate, browse for information, and purchase goods and services. With Net Worth, authors Hagel and Singer build an intriguing scenario in which customers take control of their personal data and refuse to surrender it without some compensation. As customers search for the best deal and the safest place for their... (more)

Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day

Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day

by Michael D. Basch

Many people have written about creating customer-centered organizations. Michael Basch actually did it--better than anyone else. He was the co-founder of Federal Express, and the VP of Sales, Marketing and Customer Service. He built the systems, created the processes and developed the culture that made FedEx the legend it still is today in customer management and support. CustomerCulture is about consciously... (more)

Entertainment Economy PremiumMICHAEL WOLF

Entertainment Economy Premium

by MICHAEL WOLF

Chasing Cool: Standing Out in Today's Cluttered Marketplace

Chasing Cool: Standing Out in Today's Cluttered Marketplace

by Noah Kerner

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that... (more)

Lean Solutions: How Companies and Customers Can Create Value and Wealth Together

Lean Solutions: How Companies and Customers Can Create Value and Wealth Together

by James P. Womack, Daniel I. Jones

A massive disconnect exists between consumers and providers today. Consumers have a greater selection of higher quality goods to choose from and can obtain these items from a growing number of sources. Computers, cars, and even big-box retail sites promise to solve our every need. So why aren't consumers any happier? Because everything surrounding the process of obtaining and using all these products causes us... (more)

Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry

Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry

by Barbara Sturken Peterson

Five years ago, an unknown entrepreneur named David Neeleman uprooted his wife and nine kids from Utah to New York to start a revolutionary airline that would make jaded travelers fall in love with flying again. Against all odds, Neeleman has succeeded beyond his wildest dreams. JetBlue Airways has already reached $1 billion a year in sales, is consistently profitable despite the worst downturn in... (more)

Bag the Elephant

by Steve Kaplan

Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.

Customer Connections: New Strategies for Growth

Customer Connections: New Strategies for Growth

by Robert E. Wayland

With this book, managers have a new strategic framework for making explicit connections between what they know about their customers and how they can leverage that information to create value. DLC: Customer relations.

Strategy and Tactics of Pricing, The: A Guide to Profitable Decision MakingThomas T.; Holden, Reed K. Nagle

Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making

by Thomas T.; Holden, Reed K. Nagle

The Customer Is Always Wrong: The Retail Chronicles

The Customer Is Always Wrong: The Retail Chronicles

From mom-and-pop general stores to big-box, strip-mall chains, it is impossible to consider the American experience without thinking about the buying-and-selling retail culture: the sales and the stockrooms, the shift managers, and the clock punchers. The Customer Is Always Wrong is a tragicomic and all-too revealing collection of essays by writers who have done their time behind the counter and lived to tell... (more)

Get into Bed with Google

by Jon Smith

There's having a website and there's having a website that works. It's all very well having a Flash intro and lots of features and functionality that can 'wow' your audience on every single page. But what if they can't find you? What if you're not visible on the search engines, and on Google in particular? Making your site 'Google Friendly' or employing Search Engine Optimisation techniques (or SEO as it's known... (more)

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